{"id":104814,"date":"2026-05-11T13:13:32","date_gmt":"2026-05-11T11:13:32","guid":{"rendered":"https:\/\/lohmann-breeders.com\/lernen-sie-das-team-kennen-afrika\/"},"modified":"2026-07-17T11:00:39","modified_gmt":"2026-07-17T09:00:39","slug":"decouvrez-lequipe-afrique","status":"publish","type":"post","link":"https:\/\/lohmann-breeders.com\/fr\/decouvrez-lequipe-afrique\/","title":{"rendered":"D\u00c9COUVREZ L\u2019\u00c9QUIPE! AFRIQUE"},"content":{"rendered":"<div style=\"display: flex; gap: 30px; align-items: center;\">\r\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-102552\" style=\"background-color: transparent; width: 300px;\" src=\"https:\/\/lohmann-breeders.com\/media\/2026\/05\/africa-viola-holik-img-cover-1.png\" alt=\"\" width=\"300\" height=\"300\"><\/div>\r\n<div>\r\n<h2>VIOLA HOLIK<\/h2>\r\n<h3 style=\"margin: 0 !important;\">\r\n<span style=\"color: black;\">Commercial Technical Manager Africa<\/span><\/h3>\r\n<\/div>\r\n<\/div>\r\nL\u2019Afrique se caract\u00e9rise par sa diversit\u00e9 \u2013 non seulement en termes de march\u00e9s et de syst\u00e8mes de production, mais aussi de cultures, de mod\u00e8les sociaux et de r\u00e9alit\u00e9s quotidiennes du travail. \r\nPour l\u2019\u00e9quipe commerciale Afrique, cela signifie qu\u2019une v\u00e9ritable proximit\u00e9 avec le march\u00e9 ne se cr\u00e9e pas derri\u00e8re un bureau, mais sur le terrain \u2013 dans les exploitations, aupr\u00e8s des clients et lors de nombreuses foires r\u00e9gionales, souvent bien moins visibles que les grandes expositions internationales.  \r\nViola Holik en est un bon exemple : elle vit et travaille en Afrique, participe \u00e0 de nombreuses petites foires sp\u00e9cialis\u00e9es tout au long de l\u2019ann\u00e9e et est r\u00e9guli\u00e8rement pr\u00e9sente directement aupr\u00e8s des clients.\r\n\r\n<h2>En tant que femme sur le march\u00e9 \u2013 au c\u0153ur de l\u2019action<\/h2>\r\n<em>Vous travaillez et vivez dans une r\u00e9gion o\u00f9 l\u2019agriculture et la production avicole restent encore largement domin\u00e9es par les hommes dans de nombreux endroits. Comment avez-vous v\u00e9cu cela personnellement et qu\u2019est-ce qui vous a motiv\u00e9e, \u00e0 l\u2019\u00e9poque, \u00e0 franchir consciemment ce pas et \u00e0 vous engager durablement en Afrique?<\/em>\r\n\r\nJ\u2019ai d\u00e9cid\u00e9 tr\u00e8s t\u00f4t d\u2019aller en Afrique \u2013 \u00e0 seulement 16 ans : \u00ab Out of Africa \u00bb de Karen Blixen \u00e9tait ma bible ! Mes parents travaillaient pour le minist\u00e8re allemand des Affaires \u00e9trang\u00e8res et nous avons v\u00e9cu pendant de nombreuses ann\u00e9es en Somalie, en \u00c9thiopie et au Kenya ; je me sentais donc beaucoup plus chez moi en Afrique qu\u2019en Allemagne.\r\nJ\u2019ai \u00e9galement choisi mes \u00e9tudes en sciences agronomiques, avec une sp\u00e9cialisation en production animale, dans l\u2019objectif de travailler sur ce continent.\r\n<blockquote style=\"border-left: 0.4em solid #ff9900; padding-left: 10px;\"><strong>\u00c0 l\u2019origine, je souhaitais travailler dans la coop\u00e9ration au d\u00e9veloppement, et mon premier poste \u00e0 la GIZ m\u2019a effectivement men\u00e9e en \u00c9thiopie et au Kenya. \u00c0 un moment donn\u00e9, j\u2019ai rejoint LOHMANN, o\u00f9 l\u2019on m\u2019a confi\u00e9 la mission de d\u00e9velopper le march\u00e9 africain.<\/strong><\/blockquote>\r\n\r\nEn Afrique subsaharienne, les femmes sont en r\u00e9alit\u00e9 tr\u00e8s actives dans l\u2019agriculture. Avec les enfants, elles s\u2019occupent du b\u00e9tail et travaillent \u00e9galement aux champs. \r\n\r\n<blockquote style=\"border-left: 0.4em solid #ff9900; padding-left: 10px;\"><strong>Il n\u2019est donc pas inhabituel que des clients africains fassent affaire avec une femme. Cela a \u00e9t\u00e9 un peu plus difficile en Afrique du Nord, o\u00f9 les femmes sont moins pr\u00e9sentes dans la vie \u00e9conomique \u2013 mais on grandit avec les d\u00e9fis\u2026<\/strong><\/blockquote>\r\n<img decoding=\"async\" class=\"size-medium wp-image-102544 aligncenter\" src=\"https:\/\/lohmann-breeders.com\/media\/2026\/05\/africa-viola-holik-img-1.png\" alt=\"\" width=\"600\">\r\n\r\n<h2>La proximit\u00e9 se construit sur le terrain, et pas seulement sur les grandes sc\u00e8nes<\/h2>\r\nAlors que les grandes expositions internationales re\u00e7oivent beaucoup d\u2019attention, une grande partie du travail commercial en Afrique se d\u00e9roule lors <strong>d\u2019\u00e9v\u00e9nements r\u00e9gionaux plus modestes,<\/strong> souvent avec un public tr\u00e8s sp\u00e9cifique et un fort ancrage pratique.\r\n\r\n<em>Vous participez \u00e0 de nombreuses petites foires r\u00e9gionales tout au long de l\u2019ann\u00e9e \u2013 de l\u2019Afrique australe \u00e0 l\u2019Afrique du Nord et \u00e0 d\u2019autres r\u00e9gions du continent. Quel r\u00f4le ces \u00e9v\u00e9nements jouent-ils dans votre travail par rapport aux grandes expositions internationales?<\/em>\r\n\r\nPour moi, ces foires sont avant tout des lieux de mise en r\u00e9seau. Obtenir un visa pour l\u2019Europe est difficile et les voyages sont co\u00fbteux, ce qui emp\u00eache de nombreux clients potentiels de participer aux grandes expositions internationales.\r\n\r\nJ\u2019utilise \u00e9galement ces foires locales pour stimuler la demande en dialoguant avec de nombreux clients finaux et en pr\u00e9sentant les avantages des lign\u00e9es LOHMANN.\r\n\r\n<blockquote style=\"border-left: 0.4em solid #ff9900; padding-left: 10px;\"><strong>En outre, les \u00e9leveurs ont l\u2019opportunit\u00e9 de parler de leurs probl\u00e8mes rencontr\u00e9s avec le produit, et je peux leur proposer des solutions.<\/strong><\/blockquote>\r\n<blockquote style=\"border-left: 0.4em solid #ff9900; padding-left: 10px;\"><strong>M\u00eame des ann\u00e9es plus tard, certaines personnes viennent me voir pour me dire \u00e0 quel point ces \u00e9changes ont \u00e9t\u00e9 utiles. Les petites foires montrent une pr\u00e9sence et une volont\u00e9 de s\u2019engager aupr\u00e8s des clients \u00e0 tous les niveaux, que ce soit en reproduction ou en production d\u2019\u0153ufs. Cela contribue, \u00e0 son tour, \u00e0 soutenir les ventes de reproducteurs.<\/strong><\/blockquote>\r\n\r\n<img decoding=\"async\" class=\"size-medium wp-image-102544 aligncenter\" src=\"https:\/\/lohmann-breeders.com\/media\/2026\/05\/africa-viola-holik-img-2.png\" alt=\"\" width=\"800\">\r\n\r\n<h2>Vivre et travailler sur place<\/h2>\r\nLe quotidien en Afrique signifie que l\u2019\u00e9quipe commerciale ne se contente pas de voyager, mais s\u2019immerge v\u00e9ritablement dans les conditions locales \u2013 des visites clients \u00e0 la compr\u00e9hension de l\u2019alimentation, de la culture et des rythmes de vie.\r\n\r\n<em>Qu\u2019est-ce que cela signifie pour votre travail quotidien \u2013 mais aussi pour vous personnellement \u2013 de vivre r\u00e9ellement sur place plut\u00f4t que de simplement \u00ab venir pour des rendez-vous \u00bb ? Y a-t-il des aspects des march\u00e9s et des clients en Afrique que l\u2019on ne comprend vraiment qu\u2019apr\u00e8s y avoir v\u00e9cu un certain temps?<\/em>\r\n\r\nJe le remarque d\u00e8s le d\u00e9but des \u00e9changes avec de nouveaux clients. Lorsque l\u2019on vit en Afrique, on est confront\u00e9 aux m\u00eames d\u00e9fis quotidiens : un approvisionnement \u00e9lectrique d\u00e9faillant avec des coupures pouvant durer plusieurs heures, voire plusieurs jours, des p\u00e9nuries d\u2019eau, des administrations difficiles, etc.  \r\n\r\n<blockquote style=\"border-left: 0.4em solid #ff9900; padding-left: 10px;\"><strong>On comprend les probl\u00e8mes de son interlocuteur, on se retrouve imm\u00e9diatement sur un autre niveau \u2013 et cela cr\u00e9e une confiance instantan\u00e9e.<\/strong><\/blockquote>\r\n\r\n<em>Vous \u00eates tr\u00e8s proche des exploitations et voyez nos produits utilis\u00e9s au quotidien. D\u2019un point de vue pratique : qu\u2019est-ce que les clients africains appr\u00e9cient le plus chez les pondeuses LOHMANN, et pourquoi ces caract\u00e9ristiques font-elles la diff\u00e9rence dans les \u00e9levages?<\/em>\r\n\r\nLes \u00e9leveurs appr\u00e9cient la longue p\u00e9riode de production de nos animaux ainsi que leur capacit\u00e9 \u00e0 retrouver rapidement leur niveau de performance apr\u00e8s des difficult\u00e9s telles que des maladies ou une mauvaise qualit\u00e9 d\u2019aliment, qui peuvent entra\u00eener une baisse de production. \r\n<blockquote style=\"border-left: 0.4em solid #ff9900; padding-left: 10px;\"><strong>Comme ces d\u00e9fis font partie du quotidien, nos clients sont tr\u00e8s reconnaissants d\u2019avoir une poule qui ne les laisse pas tomber.<\/strong><\/blockquote>\r\n\r\n<img decoding=\"async\" class=\"size-medium wp-image-102544 aligncenter\" src=\"https:\/\/lohmann-breeders.com\/media\/2026\/05\/africa-viola-holik-img-3.png\" alt=\"\" width=\"800\">\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-102544 aligncenter\" src=\"https:\/\/lohmann-breeders.com\/media\/2026\/07\/africa-viola-holik-img-4-FR.png\" alt=\"\" width=\"800\" height=\"300\">","protected":false},"excerpt":{"rendered":"Amid the sweltering heat of August, China\u2019s egg industry reaches its peak harvest season. On August 4th, the \u201cInnovation and Development Conference of the egg and poultry Industry\u201d took place successfully in Yancheng, Jiangsu. Just a few days later, on August 8th, the ninth \u201cEggkin Festival\u201d was grandly launched in Chengdu.","protected":false},"author":22,"featured_media":102863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1719,1512],"tags":[],"class_list":["post-104814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-template-infolounge-fr","category-lohmann-news-lohmann-news-fr","species-lohmann-news-fr","issue-2026-1","infolounge-lohmann-news-fr","yeararchive-3739"],"acf":[],"yoast_head":"<title>D\u00c9COUVREZ L\u2019\u00c9QUIPE! AFRIQUE - Lohmann Breeders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lohmann-breeders.com\/fr\/decouvrez-lequipe-afrique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00c9COUVREZ L\u2019\u00c9QUIPE! AFRIQUE - Lohmann Breeders\" \/>\n<meta property=\"og:description\" content=\"Amid the sweltering heat of August, China\u2019s egg industry reaches its peak harvest season. On August 4th, the \u201cInnovation and Development Conference of the egg and poultry Industry\u201d took place successfully in Yancheng, Jiangsu. 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