{"id":104916,"date":"2026-05-11T14:13:29","date_gmt":"2026-05-11T12:13:29","guid":{"rendered":"https:\/\/lohmann-breeders.com\/lernen-sie-das-team-kennen-afrika-mohammed-chairi\/"},"modified":"2026-07-20T11:15:41","modified_gmt":"2026-07-20T09:15:41","slug":"decouvrez-lequipe-afrique-mohammed-chairi","status":"publish","type":"post","link":"https:\/\/lohmann-breeders.com\/fr\/decouvrez-lequipe-afrique-mohammed-chairi\/","title":{"rendered":"D\u00c9COUVREZ L\u2019\u00c9QUIPE ! afriQUE: MOHAMMED CHAIRI"},"content":{"rendered":"
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\r\n

MOHAMMED CHAIRI<\/h2>\r\n

Regional Commercial Technical Manager Africa & Middle East<\/h3>\r\n<\/div>\r\n<\/div>\r\n \r\n\r\nL\u2019Afrique est consid\u00e9r\u00e9e comme l\u2019une des r\u00e9gions les plus dynamiques de l\u2019industrie avicole mondiale. La croissance d\u00e9mographique, l\u2019urbanisation croissante et la demande en hausse de prot\u00e9ines animales abordables font que la volaille et les \u0153ufs jouent un r\u00f4le central dans la s\u00e9curit\u00e9 alimentaire de nombreux pays. \r\nDans le m\u00eame temps, les conditions sur le continent sont extr\u00eamement diverses : des exploitations familiales aux entreprises hautement int\u00e9gr\u00e9es, des r\u00e9gions c\u00f4ti\u00e8res temp\u00e9r\u00e9es aux zones de chaleur extr\u00eame et aux r\u00e9gions arides. \r\nC\u2019est pr\u00e9cis\u00e9ment cette diversit\u00e9 qui rend le continent \u00e0 la fois complexe \u2013 et riche en opportunit\u00e9s.\r\n\r\n

L\u2019Afrique n\u2019est pas un seul march\u00e9 <\/h2>\r\nMonsieur Chairi, lorsqu\u2019on parle de l\u2019Afrique, il appara\u00eet rapidement qu\u2019il n\u2019existe pas un \u00ab march\u00e9 africain \u00bb unique. Les syst\u00e8mes de production, le climat, les infrastructures et la maturit\u00e9 des march\u00e9s diff\u00e8rent parfois fondamentalement. Si vous deviez structurer l\u2019Afrique en quelques grands types de march\u00e9s, \u00e0 quoi ressembleraient-ils ? Et concr\u00e8tement, qu\u2019est-ce que cette diversit\u00e9 signifie pour le travail de votre \u00e9quipe commerciale ?\r\n\r\nLa production en Afrique va de petites exploitations familiales \u00e0 de grandes entreprises enti\u00e8rement int\u00e9gr\u00e9es. \r\n\r\n\r\n
En raison de cette grande diversit\u00e9, les solutions doivent \u00eatre adapt\u00e9es \u00e0 chaque situation sp\u00e9cifique plut\u00f4t que d\u2019appliquer une approche standard unique.<\/strong><\/blockquote>\r\n\r\n

L\u2019aviculture comme cl\u00e9 de la s\u00e9curit\u00e9 alimentaire<\/h2>\r\nDans de nombreux pays africains, les \u0153ufs sont consid\u00e9r\u00e9s comme l\u2019un des moyens les plus efficaces de rendre les prot\u00e9ines animales accessibles \u00e0 une large partie de la population. \r\n\r\n
En m\u00eame temps, les producteurs sont confront\u00e9s \u00e0 des d\u00e9fis tr\u00e8s concrets \u2013 allant des conditions climatiques extr\u00eames aux questions de gestion et de savoir-faire.<\/strong><\/blockquote>\r\nLes \u0153ufs sont consid\u00e9r\u00e9s comme un pilier central de la s\u00e9curit\u00e9 alimentaire en Afrique. O\u00f9 voyez-vous actuellement les principaux goulets d\u2019\u00e9tranglement en pratique \u2013 et quel r\u00f4le jouent la g\u00e9n\u00e9tique robuste, le support en management et la proximit\u00e9 avec les clients pour relever ces d\u00e9fis ?\r\n\r\nBien que les \u0153ufs soient reconnus en Afrique comme une source efficace et abordable de prot\u00e9ines animales, la consommation globale d\u2019\u0153ufs reste encore relativement faible sur l\u2019ensemble du continent. Pour y rem\u00e9dier, l\u2019un des axes prioritaires doit \u00eatre de sensibiliser davantage la population aux b\u00e9n\u00e9fices nutritionnels des \u0153ufs et d\u2019encourager leur consommation.\r\n\r\n
Par ailleurs, il est essentiel de soutenir les petits producteurs par des formations en gestion technique de petits troupeaux de pondeuses. \r\nEn leur apportant des comp\u00e9tences pratiques et des connaissances, nous pouvons contribuer \u00e0 augmenter la production d\u2019\u0153ufs au niveau local, am\u00e9liorer la s\u00e9curit\u00e9 alimentaire et rendre les \u0153ufs plus accessibles aux communaut\u00e9s qui en ont besoin.<\/strong><\/blockquote>\r\n\r\n

Les partenariats comme facteur de succ\u00e8s<\/h2>\r\nUn exemple de coop\u00e9ration durable est le partenariat de longue date avec la Soci\u00e9t\u00e9 Nouvelle de Volailles (SNV) au Maroc. \r\n \r\n\r\n
Depuis 2017, la g\u00e9n\u00e9tique LOHMANN BROWN y est utilis\u00e9e, accompagn\u00e9e d\u2019un soutien technique et marketing continu. <\/strong>\r\n\r\nLors d\u2019une visite conjointe, le projet de parentaux dans la r\u00e9gion d\u2019Ezzhiliga ainsi que le couvoir ont \u00e9t\u00e9 visit\u00e9s \u2013 avec l\u2019objectif clair de poursuivre le d\u00e9veloppement du partenariat.<\/strong><\/blockquote>\r\nSi vous revenez sur cet exemple, quels sont selon vous les facteurs cl\u00e9s de succ\u00e8s de tels partenariats en Afrique ? Et quels enseignements peuvent \u00eatre transf\u00e9r\u00e9s \u00e0 d\u2019autres pays et march\u00e9s ?\r\n\r\nAu cours de la derni\u00e8re d\u00e9cennie, le Maroc a activement encourag\u00e9 la consommation d\u2019\u0153ufs, ce qui a entra\u00een\u00e9 une augmentation significative de la consommation par habitant \u2013 passant de 90 \u00e0 180 \u0153ufs par personne et par an. \r\nCette \u00e9volution remarquable refl\u00e8te des campagnes nationales r\u00e9ussies de sensibilisation et des efforts visant \u00e0 mettre en avant la valeur nutritionnelle des \u0153ufs.\r\n\r\n
Parall\u00e8lement, la Soci\u00e9t\u00e9 Nouvelle de Volailles (SNV) a pris la d\u00e9cision strat\u00e9gique de moderniser son syst\u00e8me de production. L\u2019entreprise a investi massivement dans ses infrastructures et a mis l\u2019accent sur la formation de professionnels qualifi\u00e9s. \r\n<\/strong>\r\n\r\nCette double approche \u2013 stimuler la demande et choisir la bonne g\u00e9n\u00e9tique ainsi que les bons partenaires \u2013 a jou\u00e9 un r\u00f4le d\u00e9terminant pour rendre les \u0153ufs plus accessibles et abordables au Maroc, contribuant ainsi \u00e0 am\u00e9liorer la s\u00e9curit\u00e9 alimentaire et la nutrition.<\/strong><\/blockquote>\r\n\r\n\"\"\r\n\r\nLes march\u00e9s en Afrique et au Moyen-Orient diff\u00e8rent fortement en termes de syst\u00e8mes, de demande et de tailles d\u2019\u0153ufs recherch\u00e9es. Quel r\u00f4le joue notre large portefeuille de produits dans ce contexte \u2013 et pourquoi cette diversit\u00e9 est-elle si cruciale pour le succ\u00e8s sur ces march\u00e9s ? \r\n\r\n \r\n\r\nLOHMANN BREEDERS est reconnu pour proposer la g\u00e9n\u00e9tique adapt\u00e9e \u00e0 chaque march\u00e9, permettant \u00e0 ses partenaires de r\u00e9pondre efficacement aux exigences locales et aux contraintes environnementales.\r\n\r\n\r\n\r\n
En travaillant en \u00e9troite collaboration avec des producteurs comme la Soci\u00e9t\u00e9 Nouvelle de Volailles (SNV) au Maroc, LOHMANN BREEDERS fournit des solutions sur mesure qui optimisent \u00e0 la fois l\u2019efficacit\u00e9 de production et la qualit\u00e9 des \u0153ufs. \r\n<\/strong>\r\n\r\nNotre engagement en mati\u00e8re de support technique et marketing continu, ainsi que notre expertise dans le choix des lign\u00e9es, permettent \u00e0 nos partenaires de s\u2019adapter parfaitement aux conditions locales et aux pr\u00e9f\u00e9rences des consommateurs.<\/strong><\/blockquote>\r\n

Votre LOHMANN<\/h2>\r\nQue repr\u00e9sente LOHMANN pour vous personnellement \u2013 et pourquoi aimez-vous travailler pour l\u2019entreprise chaque jour ?\r\nSur le plan professionnel, j\u2019ai v\u00e9ritablement trouv\u00e9 ma place au sein de la structure LOHMANN. J\u2019ai la chance de travailler aux c\u00f4t\u00e9s d\u2019une \u00e9quipe de haut niveau, caract\u00e9ris\u00e9e par un excellent \u00e9tat d\u2019esprit, une v\u00e9ritable passion pour le travail et un engagement remarquable.\r\n\r\n
Ensemble, nous obtenons constamment des r\u00e9sultats exceptionnels, port\u00e9s par notre motivation et notre enthousiasme communs. Cet environnement inspirant a non seulement favoris\u00e9 mon d\u00e9veloppement personnel, mais a \u00e9galement permis d\u2019atteindre l\u2019excellence dans tous les aspects de notre collaboration. <\/strong><\/blockquote>\r\n\"\"","protected":false},"excerpt":{"rendered":"Amid the sweltering heat of August, China\u2019s egg industry reaches its peak harvest season. On August 4th, the \u201cInnovation and Development Conference of the egg and poultry Industry\u201d took place successfully in Yancheng, Jiangsu. 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