{"id":52130,"date":"2020-09-01T18:29:23","date_gmt":"2020-09-01T16:29:23","guid":{"rendered":"https:\/\/lohmann-breeders.com\/100-millionth-chick-sold-in-uk-by-lohmann-gb\/"},"modified":"2020-09-01T18:29:23","modified_gmt":"2020-09-01T16:29:23","slug":"100-millionth-chick-sold-in-uk-by-lohmann-gb","status":"publish","type":"post","link":"https:\/\/lohmann-breeders.com\/zh-hans\/100-millionth-chick-sold-in-uk-by-lohmann-gb\/","title":{"rendered":"100 millionth chick sold in UK by LOHMANN GB"},"content":{"rendered":"<em><strong>Meeting the market requirements is the central aim for LOHMANN GB as it eyes\r\nfurther expansion.<\/strong><\/em> <br><br><br>\r\n\r\nIn November 2012, <strong>LOHMANN GB<\/strong> hatched\r\nits 100 millionth chick at the Millennium\r\nHatchery near Henley-in-Arden.\r\nFormed as a partnership between Poultry\r\nFirst (formerly Ross Poultry) and <strong>LOHMANN\r\nTIERZUCHT<\/strong> in 2001, the company had sole\r\nresponsibility for marketing <strong>LOHMANN<\/strong> layers in the UK and the Republic of Ireland. <br><br>\r\n\r\n\r\n\r\n\r\n\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lohmann-breeders.com\/media\/2020\/09\/p59.jpg\" alt=\"\" width=\"502\" height=\"800\" class=\"imgcenter\" \/> <br>\r\n<em><strong>LOHMANN GB\u2018s Managing Director\r\nMr. David Scott<\/strong><\/em>\r\n\r\n\r\n\r\n\r\n<br><br>\r\n\r\n\r\n\r\nIn 2008, Poultry First\u2019s shares in <strong>LOHMANN\r\nGB<\/strong> were bought out by its current director,\r\nMr. David Scott. The result was a more integrated layer production and distribution\r\noutfit.\r\n\r\n<br><br>\r\nAt that stage, the company\u2019s two main\r\nbreeds, the <strong>LOHMANN BROWN-CLASSIC<\/strong>\r\nand the <strong>LOHMANN BROWN-LITE<\/strong>, enjoyed\r\na 27 % share in the UK market with 8.4 million day-old chicks sold that year. This year,\r\n<strong>LOHMANN GB<\/strong> will have a market share of\r\n40 %, selling 12.8 million day-old chicks.\r\n\u201cThis sales growth is a reflection of our\r\nbirds and the level of technical support we\r\noffer our customers\u201d, according to Mr. David Scott. \u201cNone of our field staff are salesmen as such, they all come from production backgrounds.\u201d<br><br>\r\n\r\n\u201c<strong>LOHMANN<\/strong> birds offer both shell quality\r\nand persistency\u201d, says Mr. David Scott.\r\n\u201cMaximising the number of saleable eggs\r\nis our mantra, not just maximising the total\r\nnumber of eggs. So shell quality really is\r\nthe key.\u201d <br><br>\r\n\r\nOver the past four years, there has been a\r\nsteady growth in the sales of <strong>LOHMANN\r\nBROWN-LITEs<\/strong>. \u201cThe <strong>LOHMANN BROWNLITE<\/strong> was introduced in 2008 with the aim\r\nof supplying medium eggs to the colony\r\nmarket,\u201d says Mr. David Scott. \u201cBut the\r\nbreed has been popular on free-range\r\nunits too, and now over a third of our chick\r\nsales are that of <strong>LOHMANN BROWN-LITEs<\/strong>.\u201d\r\nThis fits the current market requirement\r\nwith more demand to value and medium\r\neggs.\r\n<br><br>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lohmann-breeders.com\/media\/2020\/09\/p60.jpg\" alt=\"\" width=\"444\" height=\"800\" class=\"imgcenter\" \/> <br>\r\n\r\n<em><strong>Presentations during Road Tour 100.000.000 DOC\r\nby LOHMANN GB and LOHMANN TIERZUCHT<\/strong><\/em>\r\n\r\n\r\n\r\n<br><br>\r\n\r\nAll <strong>LOHMANN GB<\/strong> birds come in as day-old\r\nparent stocks, having been hatched from\r\ngrandparent stocks by <strong>LOHMANN TIERZUCHT<\/strong> in Cuxhaven. They are placed on\r\nbreeding farms throughout the Midlands\r\nand Southern England, some rented, some\r\nowned and some on contract. \u201cHaving\r\na mix of farms gives us flexibility. If order\r\nvolumes change, it is easier to make adjustments on our own breeder units\u201d. The\r\nfertile eggs are then transported to the\r\nMillennium Hatchery where <strong>LOHMANN<\/strong>\r\nGB has a custom-hatch agreement. The\r\nday-old chicks are dispatched to commercial layer units, having been infrared\r\nbeak treated and vaccinated for Infectious\r\nBronchitis and Marek\u2019s disease. Nowadays,\r\n<strong>LOHMANN GB<\/strong> operates as a franchise for\r\n<strong>LOHMANN TIERZUCHT<\/strong>, covering the whole\r\nof the UK and the Republic of Ireland.\r\n<br><br>\r\n\r\n<em>Pieter-Jan Luykx<\/em>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"Meeting the market requirements is the central aim for  [&hellip;]","protected":false},"author":15,"featured_media":52132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[2335],"tags":[],"class_list":["post-52130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poultry-news-zh-hans","issue-2013-1-zh-hans-2","yeararchive-2013-zh-hans"],"acf":[],"yoast_head":"<title>100 millionth chick sold in UK by LOHMANN GB - Lohmann Breeders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lohmann-breeders.com\/zh-hans\/100-millionth-chick-sold-in-uk-by-lohmann-gb\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100 millionth chick sold in UK by LOHMANN GB - 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