{"id":52308,"date":"2020-08-27T11:04:53","date_gmt":"2020-08-27T09:04:53","guid":{"rendered":"https:\/\/lohmann-breeders.com\/lohmann-tierzucht-market-leader-in-peru\/"},"modified":"2022-03-04T16:20:21","modified_gmt":"2022-03-04T15:20:21","slug":"lohmann-tierzucht-market-leader-in-peru","status":"publish","type":"post","link":"https:\/\/lohmann-breeders.com\/zh-hans\/lohmann-tierzucht-market-leader-in-peru\/","title":{"rendered":"LOHMANN TIERZUCHT, MARKET LEADER IN PERU"},"content":{"rendered":"

THE PERUVIAN MARKET\r\nPOPULATION: 30.8 MILLION\r\nEGG CONSUMPTION: 180\r\nLAYERS: 20 MILLION\r\nALMOST 100 % BROWN <\/h2>
\r\n\r\nWith 22 Million DOCs placed in 2014, the Peruvian layer industry is growing at an even faster rate than the\r\ncountry\u2019s economy. In former times, egg producers\r\nwere competing with the fish industry and only when fish prices\r\nwere too high, Peruvians tended to consume more eggs. In 2005,\r\negg consumption was at only 110 per person. Due to the impressive economic growth in the last decade, driven mainly but not\r\nonly, by the mining industry (GDP 5, 8 % growth in 2013, according\r\nto the world Bank), egg consumption has been increasing steadily\r\nand independent from fish prices.

\r\nPeru is a market for middle-sized brown eggs, although lately, white eggs are also demanded by consumers with increasing\r\npurchasing power and by foreigners coming to work from countries where white eggs are usually consumed.

\r\nIn the past, all layer farms had a very simple structure consisting of open houses built with wooden poles, wire, and in some\r\nareas where it never rains, not even a hard roof; they used canvas\r\nsoaked in asphalt or straw. Labour was cheap and available but the\r\nbooming economy has made it expensive and scarce.

\r\nNowadays, the layer industry is undergoing a rapid modernization process where automation plays a significant role and\r\nLOHMANN TIERZUCHT<\/strong> is supporting this process not only with its\r\nproducts, but also with recommendations and advice.

\r\n\r\n

Agropecuaria vallecito introduced Lohmann\r\nbrown to the country in 1993<\/h2>
\r\nAt that time, 10 egg producers started a company destinated to deliver Lohmann Brown DOCs only to its shareholders.\r\nThe breeders were housed in very simple barns on floor management and achieved very good results. In order to improve\r\neven those outstanding results, at the end of 1997, the production on floor was abandoned and the breeders were housed\r\nin cages from day 1 on and production was continued with\r\nmales and females in separate cages performing artificial insemination. Indeed, all production parameters were improved as\r\nobserved in the following chart:

\r\n\r\n\r\n\r\n\r\n\"\"\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

\r\nUntil today, Vallecito has continuously improved its own\r\nresults and is selling around 4 Million DOCs every year, only to\r\nthird parties.\r\nMost recently, the vaccination team of Vallecito\u2019s hatchery\r\nwon the 1st prize for the year 2014. This prize was awarded by\r\nInvetsa, the company providing the vaccines and evaluating\r\nthe efficiency of the vaccination process at all hatcheries in the\r\ncountry.\r\n

\r\n

Reproductoras Roma<\/h2>
\r\nOf the 10 original shareholders, only five are still owners of Vallecito and two of them started their own integration process creating Reproductoras Roma sAC, to produce the growing amount\r\nof DOCs demanded by their new automatic barns with 100,000-\r\n120,000 layers each. since 2011, this integration is operating in a separate breeding farm fitted with cages and A.I., hatching LB Classic\r\nDOCs at their brand new hatchery with single stage machines, only\r\nfor themselves. we were really astonished when the average production results of the last 3 flocks were presented to us, outperforming those of Vallecito and even our own standards:\r\nuntil 68 weeks of age, 42,51% hatchability and 134!!!<\/strong> DOCs.

\r\n\r\n\r\n

Two shareholders of vallecito:<\/h2>\r\nRa\u00fal Velit Fern\u00e1ndez and Atilio Giribaldi Mansilla owners of\r\nAvivel<\/strong> and Diano Marina. <\/strong>

\r\n\r\n\r\n\r\n

Avivel: tradition and innovation hand in hand<\/h2>
\r\nMore than 35 years ago, Ra\u00fal Velit Fern\u00e1ndez started his activities as egg producer at his small farm santa Anita in Quilman\u00e1, Ca\u00f1ete, with 1,200 layers and 5 employees. In 1998, his son Ra\u00fal Velit\r\nMadue\u00f1o founded his own company in the same region, Granjerito\r\nDon Antonio sAC and in 2013, both companies merged to create\r\nAVIVEL<\/strong>, which they proudly promote as a Peruvian Family Holding\r\ntoday. Currently AVIVEL<\/strong> is fully integrated with 1.5 million layers in\r\nproduction in 4 farms undergoing a rapid automation process, with\r\nan own feed mill, a modern packing station worth U$s 2.5 Million\r\nand 400 employees. They also produce cages and share the ownership together with DIANO MARINA and another partner of ALIOVO\r\nThe egg processing plant will start operating in February 2015.

\r\n\r\nAvivel is the first company to be granted tax exemptions by the\r\nGovernment, after the project to improve the production process\r\nthrough innovation was evaluated by CONCYTEC (National Council\r\nfor science, Technology and Innovation).

\r\n\r\nAVIVEL is a good example of a forefront egg producing company where the second generation in charge is as efficient and passionate as the first one.

\r\n

DIANO MARINA:\r\na good example of modern egg production <\/h2>
\r\nIn 1955, Atilio Giribaldi Mansilla, the patriarch of the extense\r\nGiribaldi family and founder of DIANO MARINA<\/strong>, started his egg producing business with 1,000 layers. In 1970, he bought the Fundo\r\nDiano Marina in Chincha establishing the company that not only\r\ncontinued with the expansion of the layer operation, but also since\r\n1992, bets on the development of the agroindustry of this region\r\nand started to produce non-traditional products like fruits and vegetables. Nowadays, DIANO MARINA is a huge enterprise co-owner of\r\nReproductoras Roma and Aliovo, with 600,000 layers in production\r\nand 230,000 in rearing and housed in own farms, also embarqued in\r\na fast automation process and exporting fresh fruits and vegetables\r\nproduced in their 300 hectars at the Chincha Valley and 700 hectars\r\nat the Nasca Valley.

\r\nThe management of the different companies is spread among\r\nthe several young descendants and in-laws of Atilio who is now enjoying life and supervising the whole modernized business. A special chapter deserves the barbecue and dining room of the main\r\nfarm and family house where visitors and friends are entertained\r\nlike royalty with excellent dishes of Peruvian cuisine and the best\r\nwines from all over the world.

\r\n\r\n

More Lohmann integrators<\/h2>
\r\nOther integration which follow the same modernization process,\r\nare housing our breeders to produce DOCs for their own farms, but\r\nare not allowed to sell the Lohmann products to the market.\r\nLa Calera, the biggest Peruvian egg producer, with 5 million layers\r\nis one of them, breeding Lohmann Brown Lite and a small amount\r\nof LsL Lite. Recently, the newest Lohmann customer, Prodmil sAC in\r\nArequipa, housed its first Lohmann Brown Lite breeder flock.\r\nAlltogether, these customers have helped us to achieve more\r\nthan 50 % market share in a market that is extremely exigent regarding egg shell colour and feed efficiency and where the spent hen\r\nhas an unbelievable value when finished with more than 2,100 g\r\nand good feather cover: currently 3.75 U$s.

\r\nDr. Luciano Cousinet<\/em>

\r\n\r\n\"\"","protected":false},"excerpt":{"rendered":"THE PERUVIAN MARKET POPULATION: 30.8 MILLION EGG CONSUM […]","protected":false},"author":15,"featured_media":52310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[2335],"tags":[],"class_list":["post-52308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poultry-news-zh-hans","issue-1-2015-zh-hans","yeararchive-2015-zh-hans"],"acf":[],"yoast_head":"LOHMANN TIERZUCHT, MARKET LEADER IN PERU - Lohmann Breeders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lohmann-breeders.com\/zh-hans\/lohmann-tierzucht-market-leader-in-peru\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOHMANN TIERZUCHT, MARKET LEADER IN PERU - 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