{"id":52454,"date":"2020-08-26T13:43:14","date_gmt":"2020-08-26T11:43:14","guid":{"rendered":"https:\/\/lohmann-breeders.com\/how-to-maintain-the-growth-of-lohmann-tierzucht\/"},"modified":"2020-08-26T13:43:14","modified_gmt":"2020-08-26T11:43:14","slug":"how-to-maintain-the-growth-of-lohmann-tierzucht","status":"publish","type":"post","link":"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/","title":{"rendered":"How to Maintain the Growth of LOHMANN TIERZUCHT"},"content":{"rendered":"\r\n<blockquote>The article, \u201cThe trend is the friend\u201d published in the \u201cInternal\u201d news of the Poultry News issue no. 1\/2014,\r\nshowed how sales have been developing in the past 10 years, i.e. very successfully. Looking at our sales\r\nposition today, 2 years later, we can confirm that the sales trend continues to be very positive despite\r\nthe challenges we have been facing in various regions all over the world. Germany, Canada, the USA and\r\nFrance were confronted with Avian Influenza outbreaks resulting in supply interruptions or delays in shipments. Political unrest in other areas continues as well. In order to cope with the challenges, we decided to\r\nrestructure the sales organisation two years ago in the interest of focusing more on customer awareness\r\nand proximity by generating regional responsibilities and competence. This was done by empowering\r\nRegional Area Managers to be the decision makers for their respective areas. Under the new sales structure, 5 regional areas were determined, i.e. the Americas, Europe, Africa, Asia and the CIS countries. Each\r\nRegional Area Manager reports directly to the Managing Director, Javier Ram\u00edrez. This new structure has\r\nalready proven to be successful with the creation of new customer relations in each region and safeguarding current partnerships.<\/blockquote>\r\n\r\n\r\n<br><br>\r\n\r\n<h2>ASIA<\/h2>\r\nThe Asian market for table egg business\r\nhas the most prospective outlook for\r\nfurther growth as compared to other areas\r\nin the world. The number of people in Asia\r\nis expected to grow by more than 10 % by\r\n2020, reaching more than 4.6 billion people (about 60 % of the global population).\r\nOf course, in order to feed all these people,\r\nthe number of laying hens will also have\r\nto continue to grow by at least 40 % in the\r\nyears to come. A double digit growth in\r\negg production is expected in countries\r\nlike Pakistan, Bangladesh, Vietnam and Myanmar in the coming decade. At present,\r\nmore than 60 % of all layers worldwide are\r\nfound in Asia. <br><br>\r\nLOHMANN TIERZUCHT is well positioned to confront the challenges of the\r\nAsian market. With a team of 8 experienced staff members spread over various\r\ncountries in the region, we are able to increase our business every year. Special attention is given to the major players in the\r\nregion: China, India, Japan and Indonesia.\r\nNeedless to say, for sure we will continue\r\nto grow in other countries as well. <br><br>\r\n\r\n\r\n\r\n<h2>The Chinese tiger continues to roar <\/h2>\r\nLet\u2019s have a closer look at the global \u201cpowerhouse\u201d, China, by far the most populous\r\ncountry world\u00adwide. <br><br>\r\nWhen you review statistics of the global layer market, China is considered to be\r\nthe largest market for table eggs in the\r\nworld. LOHMANN strains are of course well\r\nrepresented in the Chinese market. Traditionally, Northern China prefers brownshelled eggs whereas the southern states\r\nlike cream\u00adcoloured and tinted eggs more.\r\nA niche market for white eggs also exists.\r\nLOHMANN BROWN, SANDY and LOHMANN LSL are amongst the most popular\r\nbreeds in China. Both breeder and layer\r\nfarms prefer the LOHMANN breeds much\r\nmore to others. At breeder level, the excellent reproduction rate of the (grand\u00ad)\r\nparent stock is well\u00adknown. The egg producing farms appreciate the long lasting\r\ncost effective production of A\u00adclass eggs\r\nof the LOHMANN strains.<br><br>\r\nIt is also well\u00adknown that besides other\r\nleading egg producing countries like Indonesia and Mexico, China is also struggling\r\nwith endemic high and low avian influenza field infections. The strategies of AI vaccination and beefed\u00adup biosecurity measures at major layer projects have proven\r\nto be effective for China. Most breeder and\r\nlayer flocks perform well above internatio- <br><br>\r\n\r\n<em>Table 1: Human Population Development 2000 &#8211; 2030<\/em> <br><br>\r\n\r\n\r\n\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lohmann-breeders.com\/media\/2020\/08\/img47.jpg\" alt=\"\" width=\"800\" height=\"249\" class=\"imgcenter\" \/>\r\n\r\n<br><br>\r\n\r\n<em>Table 2: Self Supply Germany\/EU<\/em><br><br>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lohmann-breeders.com\/media\/2020\/08\/img48.jpg\" alt=\"\" width=\"800\" height=\"435\" class=\"imgcenter\" \/><br><br>\r\n\r\n\r\nnal standards, despite the high challenges\r\nin the field. The Chinese market is highly\r\ncompetitive with a handful of domestic\r\nbreeding companies and the presence\r\nof all leading international layer breeding\r\ncompanies in the country. Foreign companies are only allowed to export grandparent\r\nstock (GPS) to the Chinese market. About\r\n15\u00ad20 companies are licensed to keep GPs,\r\nmost of whom not only produce Parent\r\nstock for sales, but also keep their own breeders for layer chick sales and some even go\r\ndownstream to table egg production.<br><br>\r\nAfter a year of bottleneck supplies,\r\nLOHMANN was finally able to bring breeding stock to 7 companies in China in\r\n2015\/16. Our local presence has certainly\r\nfacilitated imports into China following\r\nrestrictions due to AI in previous years.\r\nLOHMANN has experienced staff in China\r\nand Taiwan who are familiar with local customs, language and they bring with them\r\nextensive knowledge which all customers\r\nappreciate. Regular customer events are\r\norganized to update the staff of our customers on the latest technologies by experts\r\nfrom LOHMANN\u2019s head office in Cuxhaven.<br>\r\n\r\nIn the near future, LOHMANN seeks\r\nto further strengthen relationships with\r\nexisting customers and expand the market even more with the steady growth of\r\nour partners.<br><br>\r\n<h2>AFRICA<\/h2>\r\nThe African continent has one of the largest potential for growth world\u00adwide as the\r\npopulation is increasing by more than two\r\nhundred million inhabitants every ten years.\r\nIn 2020, this will represent about 17 % of\r\nthe world\u2019s total population of 7,716.7 million people, according to statistics provided\r\nby the FAO. Table egg consumption in Africa is only about 2.3 kg per capita per year.\r\nDespite this, LOHMANN TIERZUCHT has\r\nbeen able to grow even stronger by 21 %\r\nas compared to the previous fiscal year. <br>\r\nOne of the success stories in Africa\r\nis the re\u00adintroduction of the LOHMANN\r\nbreed to Morocco. A brand new parent\r\nstock project (farms and hatchery) for\r\n50,000 chicks was built according to European state of the art standards. 25,000\r\nparent stock have already been delivered\r\nin June 2016.<br><br>\r\nWe also have significant increases in\r\nsales in Algeria, Ethiopia and Cameroon.\r\nWadi Poultry, our Egyptian partner, is\r\non its way back to regaining its previous\r\nstrength and market share. In Ghana, our\r\nnew customer, BOAHEME Farm is expected to increase our current market shares\r\nof 60 % even further.<br><br>\r\nOverall, our sales forecast for 16\/17 is highly optimistic with new partners in Nigeria\r\nwith more than 100,000 PS.\r\n<br><br>\r\n\r\n\r\n<em>Table 3: Per Capita Consumption Germany\/EU<\/em><br><br>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lohmann-breeders.com\/media\/2020\/08\/img49.jpg\" alt=\"\" width=\"800\" height=\"435\" class=\"imgcenter\" \/> <br><br>\r\n\r\n\r\n<h2>EUROPE <\/h2> \r\nBy looking at poultry statistics like annual\r\nplacements for hens, parent stock sales,\r\negg consumption etc., Europe seems to be\r\nthe most \u2018boring\u2019 region or if you like, the\r\nmost stable market in the global overview.\r\nBut then again, take a second glimpse and\r\nwe will see that with its constant transition\r\nfrom cage to alternative housing and free\r\nrange, from traditional management \u2013 as\r\nknown in other parts of the world \u2013 to\r\norganic flocks, animal welfare regulations\r\nand the ban of beak treatment, we have\r\nto admit that this is the most challenging\r\nmarket to operate within. <br><br>\r\nThis is the place where all the genetic\r\npotential is put to the ultimate tests \u2013 and\r\nthey all perform very well whether LOHMANN BROWN or LOHMANN LSL \u00ad whatever the system, whatever the size of the\r\nflock and, however, the turnover of the\r\ncompany may be; from Ukrainian Avangard (the third biggest egg producer in\r\nthe world) to a small family business at\r\nan organic farm in Tyrol where the farmer\r\nknows all his hens by their names. It is the\r\ngenetics department and research and development that keep their eyes open to any\r\nmarket demands, always focusing on future\r\ndevelopments and customer demands.\r\n<h2>AMERICA <\/h2> \r\nWith a strong focus on technical services,\r\nLOHMANN has been able to grow in several countries with consistent market shares\r\nthrough its presence in new countries and\r\nexpansion of its distributor network in\r\nsome others. A highly qualified sales and\r\ntechnical service crew that is ever present\r\nhas always been accompanying the continuous growth of LOHMANN in this continent. This team is composed of 4 people\r\ngeographically distributed in the area.\r\nLOHMANN promotes intensive training\r\nby means of visits and courses such as the\r\nglobally recognized LOHMANN School in\r\nCanada, Brazil and Guatemala in 2015 and\r\n2016, respectively.<br><br>\r\nFrom North to South, we highlight the\r\ngrowth of LOHMANN with its own operations in Canada aimed at supporting our\r\never\u00adstronger world\u00adwide distribution capacity as well as a sales increase of 14 %\r\nwithin the country for 2 years now.<br><br>\r\nThe increasing strength of LOHMANN\r\nbirds in the U.S. is shown in impressive\r\nnumbers with a cumulated sales growth\r\nof over 80 % in the last 2 years.<br><br>\r\nAs one of the largest markets in the\r\nworld, Mexico has also been LOHMANN\u2019s\r\ntarget with the latter being served by just\r\n3 distributors now. This has been proven\r\neffective as LOHMANN has had a growth\r\nof 25 % in this country with an even higher\r\nexpectation for the coming years as the\r\nnew production facilities will grant customers with steady, reliable and consistent\r\ndelivery capacities.\r\n<br><br>\r\n<em>Table 4: Egg Production within the EU in 2016<\/em><br><br>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lohmann-breeders.com\/media\/2020\/08\/img50.jpg\" alt=\"\" width=\"800\" height=\"441\" class=\"imgcenter\" \/><br><br>\r\n\r\n\r\n\r\nLOHMANN is now present in Costa Rica\r\nand has also reinforced its presence in\r\nGuatemala 30 years later. With distribution\r\ncentres in these Central American countries, logistics has become a major advantage for LOHMANN locally as Costa Rica is\r\nin the southern area and Guatemala in the\r\nnorthern area of the region.<br><br>\r\nBrazil is another fast growing market\r\nfor LOHMANN since the start of its own\r\noperation a few years ago. Current and\r\nfuture market needs have driven the company to a higher level with the set\u00adup of\r\na new major and recognised distributor in\r\nthe country.<br><br>\r\nAll in all, there is a net growth of 40 % as\r\ncompared to two years ago and there is still\r\na trend of steady growth in the coming years\r\nthroughout the whole American continent.\r\n<h2>THE CIS STATES<\/h2>\r\nThe success story of LOHMANN TIERZUCHT in Russia is not only the success\r\nof individual companies but of an entire\r\nindustry. It began in the late eighties of\r\nthe last century with the shipment of\r\nbreeding stocks and technical support in\r\norder to develop Russia\u2018s own breeding\r\nprogram from which lines such as \u201cRodonit\u201d, \u201cPtichnoe\u201d or \u201cKuban\u201d arose.<br><br>\r\nIn 1995, LOHMANN delivered the first\r\nparent stock to Russia. As there were hardly any direct flights, it was rather complicated and complex to ship our breeds to our\r\nfirst customer \u201cSverdlowskaya Pticefabrika\u201d\r\nin Ekaterinburg. Since then, we have continuously increased our market shares and\r\nnow supply more than 1 million parents\r\nper year to the Russian market. This special\r\nmarket is structured differently than the\r\nEuropean as there are only a few numbers\r\nof breeding companies but almost exclusively large and medium sized integrators\r\nwith an annual production of 200 million\r\nto 1 billion table eggs!<br><br>\r\n\r\nOne particular success of LOHMANN\r\nTIERZUCHT in Russia is that 10 of the 12\r\nlargest companies are working with the\r\nLOHMANN breed. The particular advantages of our white and brown lines, both\r\nfor commercials and parents, is the maximum egg production with optimum feed\r\nconversion and excellent hatchability of\r\nthe parents, which ensures the economic\r\nsuccess of our customers.<br><br>\r\nDespite the difficult political environment, we were able to develop not only\r\nour customer base, but were able to win\r\nyet another new breeding establishment\r\nlike \u201cVolshanin Pticefabrika\u201d.<br><br>\r\nThe global commitment to customer\r\nfocus and service in line with constant\r\ngenetic progress in all LOHMANN breeds\r\nensure the competitive edge of our customers today and in the years to come.\r\nTrue to the maxim:<strong> For every management, the right hen \u2013 for every\r\nmarket, the right egg.<\/strong>\r\n<br><br>\r\n\r\n<strong>Michael Seidel &#038; Sales Team<\/strong>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"The article, \u201cThe trend is the friend\u201d published in the [&hellip;]","protected":false},"author":15,"featured_media":52456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[2335],"tags":[],"class_list":["post-52454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poultry-news-zh-hans","issue-2-2016-zh-hans","yeararchive-2016-zh-hans"],"acf":[],"yoast_head":"<title>How to Maintain the Growth of LOHMANN TIERZUCHT - Lohmann Breeders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Maintain the Growth of LOHMANN TIERZUCHT - Lohmann Breeders\" \/>\n<meta property=\"og:description\" content=\"The article, \u201cThe trend is the friend\u201d published in the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/\" \/>\n<meta property=\"og:site_name\" content=\"Lohmann Breeders\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T11:43:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lohmann-breeders.com\/media\/2020\/08\/img47.jpg\" \/>\n<meta name=\"author\" content=\"lohmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"lohmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/\"},\"author\":{\"name\":\"lohmann\",\"@id\":\"https:\/\/lohmann-breeders.com\/zh-hans\/#\/schema\/person\/a9b35526c0a70125f8062e3972074f0a\"},\"headline\":\"How to Maintain the Growth of LOHMANN TIERZUCHT\",\"datePublished\":\"2020-08-26T11:43:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/\"},\"wordCount\":1852,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lohmann-breeders.com\/zh-hans\/#organization\"},\"image\":{\"@id\":\"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lohmann-breeders.com\/media\/2020\/08\/img51.jpg\",\"articleSection\":[\"Poultry News\"],\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/\",\"url\":\"https:\/\/lohmann-breeders.com\/zh-hans\/how-to-maintain-the-growth-of-lohmann-tierzucht\/\",\"name\":\"How to Maintain the Growth of LOHMANN TIERZUCHT - 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