LOHMANN celebrates its 57th FRANCHISE DISTRIBUTOR MEETING on the high seas

A mini-cruise with one of the largest motor cruisers in the world – an unusual venue for a conference? Not for LOHMANN. This year, we invited our customers and business partners to our four-day FRANCHISE DISTRIBUTOR MEETING Cruise Tour. Starting in Nice our journey took us along the French and Italian Mediterranean coast including visits to the beautiful cities of Livorno, Florence and Portofino.

  One boat – one team – navigate to success This was the motto of the tour and the first day of the seminar made our course for success clear. Success means development – reaching new horizons. In this sense, the LOHMANN team presented our new management recommendations. Being successful does not mean ignoring new developments but “exploring new seas” –the global subject of the second part of the day. The LOHMANN experts looked at the different aspects of alternative housing systems, one of the main developments in the poultry industry and not only in Europe. Set sail for new inspiration The second seminar day “set sail for new inspiration”. The start was made by Dr Matthias Schmutz (chief geneticist LTZ) and Jörg Heier (director of global production LTZ), who presented internal innovations and new projects to be realised by LOHMANN. This was followed by interesting contributions on innovative projects in the poultry industry by Mr Jörg Hurlin (EW Group), Will van der Heijden (Cooperative DEP), Marta Miguel (Institute of Food Science Research) and Prof. Mario Díaz (University of Oviedo). Italian culture Being in wonderful Italy, we could not afford to miss the opportunity to taste a little culture or just enjoy the beautiful scenery. Accordingly, we also prepared a varied leisure programme for our guests. A visit to the Tuscan capital Florence is an absolute must and Portofino and Genoa also offered many opportunities to relax and to breathe the Italian air. The 56th FRANCHISE DISTRIBUTOR MEETING was an eventful meeting of a different kind. We hope that our customers and business partners enjoyed our cruise as much as the entire LOHMANN team did. We thank all the participants for being our guests! Marketing