“Investing in the future”

Dear valued customers and partners,

We are constantly searching for further optimization of our breeding program and also improving our distribution network from day to day.

Comprehensive and precise performance test ing together with innovative marker-based selection tools are the major priorities in our daily work.

Additional housing spaces with various enrichments situated in dierent regions of the world have increased our data input in terms of volume and quality. Sequencing the entire genome of our founder males in dierent lines have generated a new source of data for a more accurate and cost-eective selection. Tools like these are also being used in other farm species and have proven their eciency.

The close collaboration with scientic institutes and other non-poultry based breeding companies have generated a lot of synergies and very valuable input for our daily work.

The latest achievements and customer reports can be viewed with the aid of QR codes and hyperlinks to download PDF les for further reference even on your mobile devices when you’re on the go. With the integration of these tools, we are doing our best to keep pace with the latest technologies and developments in order to further improve the ecological and economic characteristics of our chickens. Look out for the QR codes and hyperlinks which are active in selected articles.

We hope that you will nd this edition of our Poultry News very informative.

Yours faithfully

Prof. Dr. Rudolf Preisinger