The world is moving. How about you?

While breeding has taken “generations” to implement improvements and zootechnical advances, the other protagonists in the egg production industry have made the necessary arrangements to match this potential.

Recurring economic crises in this sector have marked the adaptation time for it: the profounder the crisis, the shorter the time of adaptation, e.g. in investments, management improvements, etc.

Additionally, the locations of the industry and its potential markets, as well as legislation, consumer behavior and climatic peculiarities in the production area, have an influence on these adjustments. Thus, areas such as Western Europe had to prioritize the adaptation to current legal standards whilst tropical/warm areas improved their productions through appropriate management practices. Management costs in countries with higher living standards and/ or cold weather called for an improvement of automation costs and energy savings. To all this, poultry genetics in general and in particular the one of LOHMANN TIERZUCHT, offered a solution and made new lines and varieties available to meet every need.

However, recent progresses in selection methods (i.e. Genomics), and the proximity generated by the ever-globalizing markets, forecast that the genetic generations will be shorter than the social generations. The industry may choose to be equally agile in adapting to its needs by taking advantage of the genetic potential which Lohmann Tierzucht has to offer

It only needs to wish for it … Let’s move!

Javier Ramirez