Outstanding after-sales service
The enormous genetic potential of LOHMANN
birds has been proven over the
years through the continuous advances
in their performance worldwide. Current
analysis of production data captured
from LOHMANN pure lines along with
field data of parentstock and commercial
flocks received from our customers confirm
this fact.
Utilizing this genetic potential
requires optimally adapted, up-to-date
management tools and optimum health
conditions in light of the nutritional requirements
of these modern layers. This
is where the LOHMANN Technical Service
Team comes in.
Technical Service Team – a core part of
LOHMANN
The Technical Service Team has been a
core part of the LOHMANN business ever
since our early years. Besides strengthening
our sales success, this kind of aftersales
support plays a central role in our
customer relationships.
Every Sales and
Service team member in every area of the
world is in close contact with their customers
on the ground. They handle basic
customer demands such as carrying out
routine visits, answering questions and
responding to elementary requests.
Team of experts
Besides our Sales and Service representatives
dedicated to every area, our
Technical Service Team is supported
by a team of experts. The team is made
up of different technical service groups
covering the most important topics relating
to layer breeder and commercial
business.
At present, these groups are as
follows: Incubation and Hatchery, Flock
Management, Feeding and Nutrition,
Diagnostics and Diseases, and Quality
Management.
Management tools
Besides customer support and care, the
Technical Service Team is responsible for
supplying our customers with a range
of publications and management tools.
LOHMANN experts have recently developed
a series of more effective IT tools in
line with modern customer support and
communication methods.
These new
tools include smartphone and tablet apps
such as the Specification App and the
Lighting Program for different LOHMANN
breeds. Another very useful tool is Flockman4U,
designed for flock data recording,
evaluation and anonymized benchmarking
in a worldwide database.
New program
A new online Flock Surveillance Program
(FSP) gives customers an overview of their
current DOC deliveries. It enters relevant
information such as transport details and
7-day mortality and uploads pictures relating
to shipments and housing.
Schools and courses
Another essential role of the Technical
Service department is organizing various
seminars worldwide for sharing and exchanging
business-related topics and ideas
with our customers.
The LOHMANN School
and our Hatchery Course held in Cuxhaven
every year are examples of these training
events. In other words, from the first day of
a day-old chick’s life through to production
maturity, our Technical Service team does
its very best to safeguard the performance
and profitability of LOHMANN birds on the
customer’s premises.
Farhad Mozafar