That was the motto of last year’s Franchise Distributor Meeting on the high seas. Of course, there is some insight into this conference in a rather unusual place in this issue. But an unusual place is not an obstacle to success, but rather a challenge – and we are known to like challenges and accepting them successfully.
This is demonstrated also by annually recurring training events in Cuxhaven, like the LOHMANN School and the LOHMANN Hatchery Course. However, our training concepts also work directly on site: so to speak on the doorstep of our customers worldwide.
With our network of employees around the world, we organise seminars in each region and provide the same technical, expert know-how as at our classic schools. A concept that pays off for both parties. If our customers have sufficient knowledge of our birds and good management requirements, they can achieve the desired performance goals. But where does the know-how passed on by our experts come from? Their expertise is based on sound knowledge, but also and especially, on the many years of continuously exchanging experiences with our customers.
This is an aspect devoted particular attention in our training courses. Certain processes are discussed in detail and optimisation measures and solutions can be found together. A win-win situation for both sides. We are experts because you are, we succeed because you do. One team – an important condition to make these events successful for all parties. A team that consists of different fields of knowledge and that cooperates well. A large and important part of this global team, especially in connection with our training sessions, is the Technical Service department.

The working strategy here is very clear: to be present always and everywhere.

This edition offers some fine examples of this concept. In order to guarantee this strategy in combination with expert knowledge in the long run, we are constantly expanding the technical service team and are happy to introduce another two new members in this issue, for the areas of nutrition and flock management.
Of course, it is not only manpower that is crucial, but equally the constant development of the performance of our breeds.
The cover story “New age of selection” shows a part of this progress. That is the only way we can turn new challenges, like alternative management systems in combination with the increasing importance of animal welfare, into opportunities as shown in our column “one challenge – one opportunity”.
I hope I have made you curious and that you will enjoy reading the latest issue of our Poultry News!

Kind regards,
Javier Ramírez Villaescusa, Managing Director