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30th Anniversary of Bounty Fresh & the 4th Bounty School

30th Anniversary of Bounty Fresh & the 4th Bounty School


The 4th Bounty School organized by Bounty Farms Inc. and supported by LOHMANN TIERZUCHT, was held in Kimberly Hotel, Tagaytay City in late March 2016. It was an event combined with the 30th anniversary of Bounty Fresh, the brand name of the group of companies active in livestock, meat, eggs and feed in the Philippines which was founded by the Chen family.


Bounty School is one of the most anticipated events that is organized by Bounty Farms Inc. on an annual basis to strengthen the partnerships that they have with their key customers. The event received a good response from Bounty Farm’s commercial layer customers and their exclusive distributors which are scattered all over the Philippines.

Relaxed Beginning

The programme started with a welcome dinner in the hotel. Everyone received a very warm welcome from Dr. Rowena Weng and her staff. The latter is in charge of the layer/breeder department and technical service.

The next day, the participants were treated to an outing to the Taal Lake. The fun filled day started with a quick boat ride through the deep blue water of the volcano crater that formed the famous Taal Lake. It was a surreal experience as we ‘sliced through’ the calm water heading to the dormant volcano in the middle of the lake itself. After reaching the shore, the guests went trekking on ponies to the top of the hill to enjoy the panoramic view. After this adventure, all the guests were treated to a sumptuous dinner.

Time for Lecture

The school continued with the lecture series with 4 speakers from LOHMANN TIERZUCHT who shared their technical know­how on topics carefully selected by Dr. Weng for the benefit of the audience.

Mr. Edwin Chen, the Managing Director of Bounty Farms Inc., gave a warm welcome to the guests and thanked everybody for the great support throughout the years and for making Bounty the market leader in the egg industry in the Philippines.

LOHMANN Specialists rose to speak

Ron Eek, the Regional Area Manager of Asia, started the seminar discussing about “The Economics of Layer Farming: Attaining the Best Income Over Feed Cost (IOFC)“. This topic highlights how efficient the LSL­EXTRA layers are and why this line is specially developed for the Philippines market. The commercial layer farms can be assured of good profitability when keeping LSL­EXTRA because it is an efficient layer with excellent egg shell strength.

Robert Pottgüter, nutrition specialist, followed with a presentation on “Updates on Feeds and Feeding“. In this topic, Mr. Pottgüter shared on how to feed our LSLEXTRA layers for good performance and good egg shell quality with the audience. The customers gave a good response and numerous questions were asked on how to improve the feeding management in their farms.

The third speaker of the day was Dr. Atoussa Mazaheri, veterinary specialist. She enlightened the audience with her talk on “Complex Respiratory Disease“, a practical approach to vaccination on the farm and how to keep respiratory diseases under control. This topic received a good response due to last year’s NCD outbreak in the Philippines, and in the future, the commercial farmers can be more prepared to combat this disease.

Lastly, Dr. Ling Ling Chuah, sales and technical service for the Philippines, talked about “Evaluating Egg Quality: Keeping the egg fresh“. This topic focus on general ideas on how to market eggs and to keep the eggs fresh and prolong the egg shelf life for sales.

Congratulations & a big Thank-You

The event ended with special thanks from Mr. Edwin and his team. We at LOHMANN TIERZUCHT would like to congratulate Bounty on their 30th anniversary and thank Bounty for their great support, a strong partnership with LOHMANN TIERZUCHT that started in 1999 and still continues to this day and for making LSL­EXTRA the most popular breed in the Philippines. We look forward to the coming 5th Bounty School that will be held in March 2017 where Cagayan De Oro, a city famous for it’s white beautiful beaches, will be the host.

Dr. Ling Ling Chuah

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