LOHMANN turns 60 – an excellent reason to celebrate, but also to reflect. Sixty years is a long time, one that has been characterised by ups and downs. What has always distinguished us is our high adaptability. Adaptability to different environmental conditions is part of a general survival strategy. This applies equally to the economic sector today, where adapting to the requirements of customers or the market, animal welfare guidelines and technical challenges is a necessity.

Adaptability and the willingness to accept challenges form our foundations and will continue to be in greater demand in the future than ever before. A new challenge, or rather a new goal, will be the push into promising markets. After establishing Russia HUB we are now exploring the options for the project to set up our next HUB in Asia close to the large potential demand of the market there.

Past, present and future, everything is linked together. The past is always the fundament for a successful present and a progressive future. Join us in this issue of our Poultry News publication and look back on the past and follow some of the developments in the present. And, above all, we hope that you will continue to accompany us into a promising future, as the basis for this is and remains “For every market the right egg, for every management system the right hen”.

Sincerely yours,
Javier Ramírez Villaescusa