In past issues of LOHMANN Poultry News, we concentrated on technical aspects and innovations such as our online ordering system, various apps, e-guides and other tools that make life easier for our customers. In this edition, we’ll limit ourselves to a quick update of our technical tools. A fact we must never neglect is that despite the high-tech nature of our business, we work with live animals and must never lose sight of this basic aspect.

We also know that today, not only but especially in Europe, animal welfare is becoming an increasingly important factor in the poultry industry. This poses new challenges for us as a breeding company, and above all for you, our customers. Alternative housing systems are on the rise. However, no matter which kind of management system is used, you need two things: 1) a goal and 2) a plan to achieve that goal.
The goal is easy to define: you want to have full feathered birds until the end of production, the highest number of saleable eggs and low mortality. But how do you manage this “perfect” performance? What you need, above all, are top-quality day-old chicks, which are essential for a good start. Rearing these chicks perfectly is the key factor for profitability during egg production.

But what else? Go back to the basic and rediscover your passion for working with live animals, try to understand your successful “products”. Take 10 minutes to sit and observe their behaviour e. g. inside/outside the house. It is amazing to see how much is happening. Be patient. You can almost get your pullets or layers to do whatever you want them to or they can become accustomed to almost every environment.
They just need to be trained! So we should never forget the basic principles behind layer rearing and egg production: understanding, patience and passion. Together with our latest technologies, that makes an unbeatable combination and a winning team.

So enjoy reading our latest LOHMANN Poultry News covering these “alternative” aspects.

Kind regards,
Javier Ramírez Villaescusa
Managing Director