A review on the past 10 years
This slogan is very well known at stock
exchanges all around the world. However, there as well as for Lohmann
Tierzucht this is not a given thing.
For the last ten years, LTZ has been able
to maintain this trend by doubling our
parent stock sales worldwide despite
interruptions in countries where our
customers are in for reasons such as
natural disasters such as earthquakes,
floods, etc. and civil unrest and wars.
The revolutions in the Middle East have
especially resulted in a decrease of parent
stock sales in markets were Lohmann
Tierzucht had a leading position in terms
of market shares.
Avian Influenza and other poultry diseases
have also hampered ongoing supplies.
Due to the presence of our global sales, we have been more than able to compensate
these shortfalls in other regions like South
America and the Far East. Thanks to our
production facilities in Germany, Denmark,
Canada, the United States and Brazil, we
are able to safeguard the supply of parent
stock to our customers all over the globe.
Particularly in South America and Asia,
Lohmann Brown has experienced a
strong growth with additional orders from
current customers and acquisition of new
ones.
But even in markets where Lohmann
customers already have a dominating market position such as Saudi Arabia or Turkey,
growth is steadily and strongly continuing.
Thanks to our distributors, Lohmann layers enjoy a high popularity and demand.
Because of the long selection for more
than 50 years, Lohmann Tierzucht will
be able to continue genetic progress in the
future with special focuses on the numbers of saleable eggs. The success of our
customers is the driving force behind our
never-ending efforts to provide the right
egg for every market and for every management, the right hen.
Michael B. Seidel,
Sales Director