Feed-to-meat exhibition in Thailand attracts worldwide interest

An impressive 38,425 professionals originating from 124 countries visited VIV AsIA, which was held in Bangkok from the 11th to the 13th of March. The international feed-to-meat exhibition attracted leaders in the agriculture, livestock, poultry and fishery industries, all participating in the three-day event that was witnessed by worldwide media.

VIV Asia gained tremendous success and grew by 16% in comparison with 2013: 874 exhibitors from 59 countries and a visitor total that exceeded the expected 30,000 by almost 9,000. In 2013, 770 exhibitors and 33,000 visitors found their way to the event. This year 178 companies participated in the event for the first time. VIV’s position as a global feed-to-meat market connector was further reinforced, placing itself as the world’s 4th international stage show for this industry.

Poultry’s importance underlined

with feed-to-meat being the central theme of event, there was due representation of the various processes in meat, seafood, dairy and egg production. Poultry’s importance in the VIV Asia profile has been underlined again, with the major growth in Asian attendance originating from countries that have a strong interest in producing chickens and eggs. For the egg industry, it was further enhanced by the decision of the International egg Commission (IeC) to hold its Asian leadership forum in Bangkok immediately before the show. Poultry being a main attraction for this exhibition, a wide range of products for poultry production was displayed.

Conferences

There were conferences held on various topics such as feed, ingredients, additives, health management and advanced technology to boost the poultry industry. VIV Asia 2015 also saw several conferences being held over the course of three days like the Aquatic Asia Conference, Biogas Conference, Dairy Tech Conference, Pork Production summit and Pet Health and Nutrition Conference.

international feeling The VIV Asia show gave a truly international feeling; there was a strong show of support from countries like the UsA, the Netherlands, Germany, Taiwan, Italy, France and China. Foreign visitors from outside the show’s home country of Thailand rose by 18.2% to 25,302. Thailand itself was among 15 Asian nations sending more visitors to VIV Asia in 2015, with the region’s largest increases coming from Pakistan, Bangladesh, India, Indonesia, sri Lanka and China.

During the show people were asked to rate their experience on a scale from 1 to 10. For the exhibitors the average rating was 8.0, which is a very good result. However, the visitors rated this year’s VIV Asia even higher. In 2016, VIV MeA will open its doors in Abu Dhabi. This new initiative focuses on servicing poultry professionals in the Middle east and Africa with their own international VIV.

Dr. Sohail Habib Syed