SUCCESSFUL EXHIBITION PARTICIPATION

VIV Europe took place from May 31 to June 2 in Jaarbeurs-Utrecht, the trade fair complex in the heart of the Netherlands. With about 25,000 expected visitors from 136 countries and almost 600 exhibitors, VIV Europe is a real top event for the industry. Professionals involved in the production of pork, poultry, eggs, fish and dairy products have plenty of reasons to meet in Utrecht at this World Expo from Feed to Food, which gathers and promotes the latest innovations in the industry every four years. For the poultry industry, it is considered as one of the most important platforms worldwide.

As an internationally successful company, we could not miss one of the
most important exhibitions worldwide. So it was a done deal that we
want to be present with our own booth at the exhibition and thus show
our strong position on the international market.

The intensive preparations of our marketing department really
paid off. A complete success!

And finally it was here, the long-awaited first day of the fair. Our team was ready and waiting for the first interested visitors. And they came in huge numbers, since, as is generally known, personal contact and exchange of experience with customers and competent advice on all important issues of poultry management are the absolute strengths of LOHMANN BREEDERS.

Therefore, our sales and technical service team could hardly wait to welcome the visitors at our stand. Present were:

As always, our marketing team took care of the smooth running and the culinary needs at the booth.

VIV Europe also had a very special significance for our two new managing directors Jörg Heier and Christoffer Ernst. As the first major event in their still short time in the position, they were finally able to represent LOHMANN BREEDERS live as the new head of management.

The very first day of the fair was a complete success for us and this had
to be celebrated properly. We took this as an opportunity to invite all
customers and business partners to our Booth Release Party. With
drinks, snacks and good conversations we ended the successful first
day of the VIV Europe with numerous guests.

No exhibition without news

Especially for the European market, our Management Guide for Alternative Housing serves as the basis for successful poultry management, as it covers all important areas, such as feeding & nutrition, biosecurity, production management, etc.

Until now, this detailed guide was only available to our customers as an e-guide, as this meant that all the important aspects could be supported with videos and lots of extra information.
Now, finally, we have succeeded in creating an equally comprehensive version also as a print version. But LOHMANN BREEDERS would not be LOHMANN BREEDERS if there was not much more innovation behind it.

In addition, the performance data of the individual lines for alternative husbandry are summarized in an extra guide!

With our trade fair presentation and especially with our new Management Recommendations, hot off the press, we have once again proven that we at LOHMANN BREEDERS still fully stand behind the principle even after 65 years: Breeding for Success … together!