SOUTH KOREA

THE LAND OF THE MORNING CALM

The Land of the Morning calm“ or south Korea, officially known as The Republic of Korea, is an east Asian country located at the southern part of the Korean Peninsula bordering North Korea, China and Japan. It is one of the most developed countries in the world and currently the world‘s 12th largest economy with more than 80 % of it‘s population living in the cities.

As the economic status of the Korean households improved and personal income increased, the intake of meat and eggs also increased steadily. The players in the poultry industry of south Korea, both in broiler and egg production, consist of large integrators and some small independent farmers.

In the past 4 decades, the south Korean egg industry has grown from backyard farming to full scale intensive farming with emphasis on modern technology. The per capita egg consumption for south Korea is about 11.2 kg or 180 eggs per person per year. The Korean consumers are quality conscious, with preference for table eggs produced under good sanitary conditions, high Haugh Units and a dark brown egg shell colour.

LOHMANN TIERZUCHT is a proud partner of Join Co Ltd in south Korea especially since we introduced one of our popular breeds, Lohmann Brown-Lite more than a decade ago. It is popular amongst the south Korean commercial layer farmers for its good performance, high laying rate, good laying persistency and for its other traits like its high Haugh Units.

Mr Han Jae-Kwon, Chairman of Join Co Ltd

Front View: New R&D Complex

Dedicated Sales Team in front of the HQ

Egg Shaped Business Complex, Join Co Headquarter in Gyeonggi-Do

Join Co Ltd is one the market leaders in the south Korean poultry industry. It first started in 1979 as Kang Nam Hatchery by Mr. Han JaeKwon. By 1985, the company owned a total of 16 farms and did not stop growing in its capacity ever since.

In 1993, Mr Han converted the traditional farming system within his company into to a modern poultry systemization and in 1998, he had already built a modern egg Distribution warehouse system. His company is among the first to do so in south Korea.

By 2002, the company was incorporated and in 2004, it was certified with IsO 9001 for its good production practices.

The year 2006 marked another milestone for Join Co Ltd as the company introduced a system called the Grade egg Information service. This is a very significant achievement with regard to food safety as their customers can trace and check the information about antibiotic residual status, grade packing centre where the eggs are packed, grade information and the packing date of the eggs that were bought by the customers simply by entering the serial number in the website http://www.apgs. co.kr/etrace/etrace.asp. This further enhanced their traceability system and increased the customer‘s confidence in the quality of the eggs produced in their facilities.

In 2007, a new egg processing plant was established and a year later in 2007 „Nuriwell“ a brainchild and a new brand name for Join Co products, was launched by Mr Han.

since the launch of „Nuriwell“ , Mr Han has dedicated all his passion and time to further expand his business to the other parts of the world. He has a strong idea and a clear vision to make Join Co into a global company that is proud to introduce Korean food to the world. He is confident in the expansion plans as he has a team of motivated employees that fully support him, and we at LTZ are even prouder to be able to share his success story.

Dr. Ling Ling Chuah

Range of Join Co Ltd Bestseller Products: 01. Ready to Eat Seasoned Hard Boiled Eggs 02. Pasteurized Liquid Eggs 03. Fresh Table Eggs Pack of 15, Donate as you buy campaign 04. Organic Eggs , Pack of 15. 05.Fresh Table Eggs, Pack of 30