LOHMANN TIERZUCHT held another successful school in Latin America. The venue was the beautiful Lake Atitlan in Guatemala, a well-known tourist attraction in this country where LOHMANN is growing consistently year after year.

Long-lasting business relationships

In order to honor and celebrate the 25 year partnership between LOHMANN TIERZUCHT and our long-standing customer Incubadora Regional, we chose Guatemala as the host country for our Latin America School.
At the end of the event LOHMANN also honored all the participating distributors, with partnerships ranging from one year to an incredible 34 years.

Wide ranging audience and speakers

Hosted by LOHMANN and our distributor Incubadora Regional (the Ordoñez family), 112 participants (distributors and their direct customers) from 13 different Latin American countries attended the event.
The presence of the LOHMANN TIERZUCHT team, including management, geneticists, a nutritionist, a veterinarian and sales and technical service people, was one of the highlights of the event.
Local Guatemalan authorities also participated and spoke to the high-level audience during the two seminar days.



General content

The content covered all aspects of egg production, such as breeding key factors needed to get the best out of our birds, animal welfare, nutrition, and so on. Other important topics were the global cagefree movement and international animal trade issues surrounding the ever challenging sanitary status across the world.

Last but not least, one of our head geneticists gave a presentation on the genetic improvements that have taken place since the last Latin American School held in Paraguay in 2012 and the breeding strategies that will keep LOHMANN birds market leaders in the years to come.

LOHMANN improvements

We also gave a presentation on the internal improvements in hatchery infrastructure and logistics which we have introduced to overcome delivery challenges from and to any country.
New tools such as the LOHMANN apps and new management guides designed to help egg producers get the maximum genetic potential out of our birds were also presented.

LOHMANN SCHOOL strengthens

business relationships LOHMANN School is always more than a technical event. It is still the perfect occasion to strengthen relationships and exchange experiences, as there are always different points of view on egg production under a broad range of systems.

New venue: Colombia

At LOHMANN, our guiding principle is to keep our customers all over the world well informed and perfectly trained. Therefore, the new venue for the next LOHMANN SCHOOL LATIN AMERICA was announced.

All participants have been invited to join us again in Cali, Colombia in 2018. LOHMANN TIERZUCHT and our Colombian customer Pronavicola are very much looking forward to hosting another edition of this successful event.

Thomas Abdo Calil