BANGLADESH

A state in South Asia, known natively as the “Land of the Bengals”

Bangladesh is one of the highest populated countries in the world with a population of 160 million people living in an area of 143,000 km2 . About eighty percent of the people still live in villages and more than 70 % of these rural households are involved in keeping poultry. Unfortunately, they also face serious constraints as well as a high mortality rate of poultry which is said to be as high as 25 % due to a combination of many factors like improper feeding practices, ignorance of management needs and poor distribution of vaccines.

In Bangladesh, the poultry industry practically started as an emerging agribusiness during the eighties. With humble beginning of small commercial poultry farming in the early 1990’s, the production stage developed into an industry with the introduction of economic and exotic varieties of breeds. The emerging poultry industry has received attention of the investors with remarkable changes in the last decade.

Poultry is a substantial contributor to food supply in Bangladesh. Many small and medium farmers are rearing poultry in Bangladesh. Development of poultry has generated considerable employment opportunities through the production and the marketing of poultry and poultry-related products.

In the last few years, the recognition of small-scale commercial poultry production has been helping to accelerate the pace of poverty reduction in Bangladesh. The poultry industry has successfully become a leading industry of the country and this sector has also been growing rapidly in the last two decades. It has already been able to rise at an annual growth of around 20 % during the last two decades. The industry has immense potentialities to contribute to the economic growth of the country as well as full basic needs, keeping the price at a minimum level and ensuring food supply, especially in terms of animal proteins, for human beings.

LOHMANN in Bangladesh

The rst introduction of LOHMANN in Bangladesh was through Phenix Poultry Ltd. already in 1992. LOHMANN BROWN adapted very well to the Bangladeshi environment and created a very good acceptance and demand among the farmers until 2009. Unfortunately, market conditions and severe problems in logistics did not permit a continuing market presence in Bangladesh. However, last year LOHMANN LSL and LOHMANN BROWN were reintroduced into the Bangladeshi market by three new customers: Aman Poultry and Hatchery Ltd, Nahar Agro Complex Ltd and Nourish Poultry and Hatchery Ltd. This is a good foundation for gaining market share in Bangladesh according to the leading position of LOHMANN chicks in Asia.

A BRIEF INTRODUCTION OF OUR CUSTOMERS IN BANGLADESH

Nourish Poultry and Hatchery Ltd
Nourish Poultry and Hatchery Ltd, an agrobased company, was established in 1999 and belongs to the Nourish Poultry Group, a subsidiary of Khaled Group of Companies. The latter is engaged in producing day-old broiler and layer chicks as well as feed for broilers and sh. Nourish Poultry and Hatchery Ltd. ensures customer satisfaction by providing high quality chicks, feed and service.

Today, Nourish is considered a brand name with a steady and consistent market growth and premium quality products. Other group associates include Nourish Feeds Ltd which produces poultry and aqua feed and Nourish Agro Ltd., primarily a feed manufacturing company. Nourish Agro also has a broiler GP operation with an estimated weekly production of 1 million DOCs not to mention, a layer parent breeding operation with integrated farms, a research and development unit as well as a large scale of own commercial broiler farming.

NOURISH ranks with the rst position in producing broiler feed and is in the third position for the production of layer feed in the country. By 2015, the Group expects to produce 40 thousand tons of feed per month to establish its leadership in the market. The top management of Nourish expects to produce 32 thousand broiler parent stocks per week and 2 million broiler chickens per month by the end of 2015.

Nourish is our second LSL Lite PS customer in Bangladesh. The rst batch of 10,000 birds is in production and commercial chicks have already been placed.

Nahar Agro Complex Ltd

The journey of Md. Rakibur Rahman, in the poultry industry started in the year 1989. The Nahar Agro Complex Limited formally came into existence in the year 2001.

From 2001 to 2005, the company was only involved in the broiler parent breeding business. Due to the increase of the demand of layer chicks on the market, the company decided to start a layer breeding business as well.

Nahar Agro Group is the fastest growing poultry company in Bangladesh and one of the prominent agro industries. They have a broad eld of business areas such as poultry, dairy, feed and sh. The main focus, however, is the poultry supply chain in Bangladesh. Nahar Agro Complex Limited in Chittagong is engaged in producing eggs and chicks for sale in the domestic market. The company operates with 4 production lines which are located in dierent places. Last year, Nahar Agro Complex Ltd. became our second LSL Lite Parent Stock customer in Bangladesh housing 10,000 females. Plans are in place to triple the capacity by next year.

Aman Poultry and Hatchery Ltd “Aman” means peace in the local language. The company dates back to the late sixties during the erstwhile Pakistan period. The ancestors of the group started a small scale trading and contractual business. After the emergence of Bangladesh, the business ourished a little under the banner of Aman Trading Corporation. In the late eighties the trading business witnessed a steady growth. In the mid 1980’s, the group felt that a mere trading business might bring only individual wealth. Being a well-placed family in society, the group wanted to uplift the poor mass economically. This highly inuence ideas about venturing into investments that can generate employment for the rural masses. The group therefore decided to participate in the process of industrialization. The company is active in the textile, construction, trading and agro-based industries. The agro-based industry includes a parent breeding business which was established in 2010. This operation went into production in 2012. Layer Parent breeding business is the latest addition to their breeding activities. In 2013, they started a layer business with 10,000 LOHMANN BROWN CLASSICS with the forecast of placing 5 ocks of 10,000 each in dierent locations.

Michael B. Seidel – Director Business. Devel opment and Dr. Manoranjan Sharma


From left to right: Mr. Michael Seidel (Director of Business Development LOHMANN TIERZUCHT), Mr. Shaschu Vice-President Nourish Poultry and Hatchery Limited, Dr. Manoranjan Sharma (Area Manager LOHMANN TIERZUCHT), Dr. Khasruzzaman (Bangladesh Distributor)