“1,000 plus”: a benchmark is set – also for the future!


During the analysis of our activities in 2012 and the planning for the years 2013/2014, we have noticed with pride that more than 1,000 attendees have participated in our customer events worldwide.

The main goal of these activities is the transfer of know-how and important information regarding the production of the food product – “the egg”. There are various offers in order to respond to the requirements of our customers and their employees appropriately.

A high-quality chicken is linked to adequate knowledge. We are very aware of our responsibility towards our animals, our customers and the environment. With our events, we create a so-called “win-win-winsituation”: On the one hand, our customers and partners are winners due to the information provided which contributes to sustainable production. On the other hand, our animals are winners, as the trainings focus also on information on housing according to animal welfare, on feeding and on management. These factors in turn lead to an optimum production efficiency corresponding to the high genetic level. Thus, the environment can be considered as another winner as resources are used responsibly and in the best possible manner.

A further key aspect is the exchange of ideas with our customers, their employees and our customers’ customers. For us, it is crucial to understand the situation, the challenges and the potential threats on site. Even nowadays, this kind of direct and personal communication cannot be replaced by emails, video conferences or telephone conversations. Information obtained in such a way strongly influences our decisions and orientation: “Breeding for success… together!” – an unique concept worldwide. Based on the motto “Better is the enemy of good”, we are continuously striving to improve and innovate. For that reason, your suggestions are highly appreciated.

In this context, we have launched a new event concept called “One day with…. (customer/company)” aiming at planning and executing local events together with our partners and on our part, supporting with resources. Please contact us for further information – we are looking forward to your requests. For the “1,000 plus” is set!

Hinrich Leerhoff