at the Australasian Milling Conference, “Key Concepts for our Future”

Our experts at LOHMANN were invited by our customer, Specialised Breeders Australia (SBA) to attend the PIX/ AMC 2016 (Poultry Information Exchange/Australasian Milling Conference) held from 29th ­31st May 2016. The conference took place at the Convention and Exhibition Centre in Broad Beach at the Gold Coast. The theme of this poultry exhibition was: ´´Key concepts for our future´´. More than 200 exhibitors presented their latest products and equipment at the latter. The exhibition comprised of workshops and presentations on numerous areas of special interest encompassing all aspects of the poultry industry.

General Topics

The outbreaks of Avian Influenza world­wide and the measures performed to keep this out of Australia, was one of the main topics during the 3­day event. Biosecurity is a major issue where this subject is concerned and the same appeared in many presentations during the exhibition, often with a theoretical and scientific approach. In our conversations with fellow visitors, we recognised the need for practical tools.
Other themes such as farming and feed management were often hot topics in our dialogues as well, most likely due to the recent introduction of aviary and other alternative systems in Australia. It was a great pleasure to have done this together with the experts of SBA as they have a solid understanding of the layer business in Australia.

Australian Layer Business

During the exhibition and a farm visit later that week, we got a better impression of the Australian layer business. Together with Richard Rayner (CEO of SBA) and his colleagues, we had some interactive discussions with some key customers during that week. We realised that although technique and equipment are already available, it is necessary to have practical instructions on how to utilise these in the best practical way. We, at LOHMANN, are sure that SBA has the right expertise to give this service to their customers.

Cooperation – Past and Future

SBA and LOHMANN have been working together for 5 years now. The breed “LOHMANN BROWN“ reached “Down Under“ in 2011. The official market launch of this breed was at the PIX conference at Broad Beach, Gold Coast in May of 2012. The launch was very successful and LOHMANN sales are growing consistently. As a result of the growth in the Australian market SBA has already started to build a new hatchery at Rochester, Victoria this year. Plans are also on the way for the establishment of new breeding facilities. The soon to be built Rochester hatchery can produce up to 13 million chicks annually.
“We are the suppliers of these sought­after international breeds for reliable productive laying chickens“, Rayner says. “We are a local company, operating for over 50 years with a strong reputation of investing in the best technology and infrastructure to ensure the safe growth of the egg industry.“


With the friendly assistance of Specialised Breeders Australia (SBA)