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LOHMANN NEWSLETTER
LOHMANN NEWSLETTER

”The trend is the friend”

”The trend is the friend”

A review on the past 10 years






This slogan is very well known at stock exchanges all around the world. However, there as well as for Lohmann Tierzucht this is not a given thing. For the last ten years, LTZ has been able to maintain this trend by doubling our parent stock sales worldwide despite interruptions in countries where our customers are in for reasons such as natural disasters such as earthquakes, floods, etc. and civil unrest and wars.

The revolutions in the Middle East have especially resulted in a decrease of parent stock sales in markets were Lohmann Tierzucht had a leading position in terms of market shares.

Avian Influenza and other poultry diseases have also hampered ongoing supplies. Due to the presence of our global sales, we have been more than able to compensate these shortfalls in other regions like South America and the Far East. Thanks to our production facilities in Germany, Denmark, Canada, the United States and Brazil, we are able to safeguard the supply of parent stock to our customers all over the globe. Particularly in South America and Asia, Lohmann Brown has experienced a strong growth with additional orders from current customers and acquisition of new ones.



But even in markets where Lohmann customers already have a dominating market position such as Saudi Arabia or Turkey, growth is steadily and strongly continuing. Thanks to our distributors, Lohmann layers enjoy a high popularity and demand.

Because of the long selection for more than 50 years, Lohmann Tierzucht will be able to continue genetic progress in the future with special focuses on the numbers of saleable eggs. The success of our customers is the driving force behind our never-ending efforts to provide the right egg for every market and for every management, the right hen.

Michael B. Seidel,
Sales Director

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