A new campaign for a new era – Celebrating diversity, efficiency & egg quality

Poultry News
LOHMANN BREEDERS has launched a powerful new global campaign — one that brings our core strengths into the spotlight: Diversity. Efficiency. Egg Quality.
These three pillars shape who we are, how we work, and how we continue to support producers around the world.
Our latest advertisements on LinkedIn showcase these messages with clarity, confidence, and the unmistakable LOHMANN spirit.

Diversity that defines markets

15 specialized varieties. 1 commitment: efficiency


At LOHMANN BREEDERS, we offer the widest portfolio of layer varieties worldwide — because every market is different, and so are its needs.
From LOHMANN LSL to LOHMANN BROWN, LITE, CLASSIC, EXTRA, TRADITION, and SANDY, each variety is bred with purpose and precision to deliver optimal results in both cage and cage-free systems.

Whether producers focus on shell color, egg size, management style, or housing system, LOHMANN provides exactly the right bird for every customer.



For every market the right egg, for every management the right hen.



Efficiency that drives performance

Less feed. More eggs. Unmatched performance


Feed efficiency remains one of the most crucial factors in egg production — and LOHMANN layers are global leaders when it comes to turning every gram of feed into high-quality eggs.
This genetic strength translates directly into:

Lower feed costs

More sustainable production

Reliable, persistent performance


Thanks to decades of genetic expertise, LOHMANN hens use nutrients more intelligently, delivering exceptional results with consistent precision.

Smarter hens. More eggs. Better profitability.


Egg quality that builds trust

Egg quality that sets the standard


Producers, retailers, and consumers all depend on one thing: egg quality.
LOHMANN layers are renowned for:

Strong, resilient shells

Reduced breakage and loss

Uniform shape and shell color

Outstanding persistency and consistency


This reliability builds trust throughout the entire value chain — from farm to shelf to breakfast table.

Crack the competition, not your eggs.



Available now in the Marketing Toolkit


All campaign visuals and advertisements are now available in the new LOHMANN Marketing Toolkit on our website.

Simply download, use, and share the materials you need — in four languages and ready for your local markets.




LOHMANN BREEDERS – It’s the egg


This campaign underlines what LOHMANN stands for:

genetic excellence, global partnership, and performance you can trust.


Breeding for success… together!

 

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