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LOHMANN NEWSLETTER
LOHMANN NEWSLETTER

2023/2

Franchise Distributor Meeting 2023

Franchise Distributor Meeting 2023
And there it is over again, our absolute highlight of the year – our very special event – our LOHMANN Franchise Distributor Meeting! For our first Franchise Distributor Meeting after the long pandemic-related break, we chose a very special city for us: Hamburg.

Hamburg is not only generally known as the gateway to the world, no, Hamburg is also the gateway to the world for LOHMANN in a certain respect, because our very first Franchise Distributor Meeting took place here in the year 1961.

This was the beginning of our worldwide success and also the great success of our so popular FDM, which has become a real long-running event.

Nowadays, of course, everything is more modern, bigger, more international. Always with the latest technology. And yet we have retained a family character and it is not only a meeting with customers and business partners, but also always a meeting with old and new acquaintances and friends.

What we have retained over the years is the always up-to-date and challenging selection of topics. Always in line with what moves and interests the poultry industry.

This was the beginning of our worldwide success and also the great success of our so popular FDM, which has become a real long-running event.

As LOHMANN always stands for innovation, we have once again examined certain topics from a different perspective.

We succeeded particularly well in doing so this year, as there was a wide range of topics and excellent internationally recognised speakers that we were able to attract to our event.

Many thanks for this!




At the end of each topic there was enough time to ask questions and discuss. After all, the exchange of experiences is always our first priority at this event.



And there was plenty of time for this exchange of experiences outside the conference because you also have to explore a city like Hamburg. And this is what we all did together, on water and on land!




As LOHMANN is always good for a surprise, there was something special on all three evenings: On Tuesday a visit to the Reeperbahn, an absolute MUST in Hamburg. On Wednesday we brought the good and internationally known Oktoberfest to Hamburg with Bavarian food, drinks and games. Last but not least there was a breathtaking panoramic view of the most beautiful city in the world and a little North German singing performance at the gala dinner on the last evening.




Once again, we would like to thank all our guests and guest speakers. It was only because of them that this event became something very special.

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