AKTIW is a known manufacturer and distributor of fresh eggs based in Gostków, which took a leading position in the alternative sector among egg producers in Poland. The latest initiative of the company ­ its own brand “Valley of Nature“ ­ is the culmination of many years of efforts to offer consumers organic and natural products, as well as the result of in­depth observations of the food market, both in Poland and abroad.

“The company´s development cannot be reduced only to following the trends – says Adrian Wyrwiński, CEO AKTIW. First of all, we actively participate in the changes of the market, coming up with new products working hard on advertisement and promotion of healthy food. We see that consumers of eggs in Poland are increasingly inclined towards eggs from alternative systems. In this respect, we are trying to catch up with Western European countries, where barn and free­range eggs are in high demand.“

The Highest Quality

It is a young brand, an alternative offer for the conscious customer. These are eggs from barn, free range and organic. A distinguishing feature of the brand is also a place where the farm is based: the green areas of the Sudetenland, crystal clear water and unpolluted mountain air, all of which significantly affect the quality of the eggs. Consumers are increasingly turning attention not only to the volume and the price of eggs, but also their origin, type of management and quality. Valley of Nature takes the growing demands of customers into account. Full value and the product´s safety are ensured by the company´s quality control system (Egg Quality System) and the supervision of the production process at every stage. Eggs from external farms entering the packing station can be accepted only after the contract farmers fulfilled the company standards and underwent an audit organized by AKTIW.
The company is using the latest technology and the best equipment available adopting its production standards to the latest trends and EU requirements. The company is finishing building a new free range house which is going to be the first certified by KAT unit in Poland. Recently, AKTIW has also received BRC Certification.

From Small Egg Producer to Market Leader

It is difficult to distinguish specific moments at which the company turned from a small egg producer – one of thousands registered in Poland – to the market leader with 500,000 layers. It is the series of decisions made over the last twelve years which have led AKTIW to where it is now. Throughout this time, new and new poultry houses where added, and last year, a modern packing and sorting station was launched. A reliable supplier of LOHMANN BROWN and H&N BROWN NICK day­old chicks for many years is the well­known Dutch company Pluriton that stays at the beginning of the production process. Pluriton delivers healthy day old layer chickens and hatching eggs to more then 70 countries world­wide. Excellent quality of the day­olds of Pluriton together with AKTIW´s know­how ensure the rearing losses well, i.e. under 1 % and puts a firm basement for excellent performance of the flocks up to 82 weeks.

With the friendly assistance of AKTIW