The march of time is unstoppable. The advances in technology in different areas and the need to modernize outdated structures don’t stop at the gates of the poultry sector. Traditional poultry farms are developing into modern poultry companies and as the world’s leading poultry breeding company, we have to keep up with the times in order to satisfy the new expectations.

LOHMANN TIERZUCHT has developed various measures to meet the requirements of the modern poultry industry. Constantly evolving, modernized management forms the basis for this. Our first successful project was the development of the LOHMANN apps, specially tailored to the needs of our customers, such as the LOHMANN Performance Specification App and the Lighting Program App. We reported on this project in a previous issue.

Another important step in this direction is our Online Ordering System and FSP Online (Flock Surveillance Program) launched at the beginning of this year. Both systems help us to facilitate the ordering process and make it more precise. Besides modernizing our technical tools, we are also focusing on expanding our technical service team and making it more specialized so that we can further improve our unique after-sales service. This new structure allows our experts, who specialize in different areas, to better meet our customers’ differing requirements. You will find full details of these two important improvements in our cover story.

We hope you will enjoy reading this current issue of our LOHMANN POULTRY NEWS.

Sincerely,

Javier Ramírez Villaescusa
Managing Director