Participants of 2-Egg Campaign in Toyohashi, Japan

Japanese egg producers organize successful bicycle tour through the country to promote egg consumption.


Japan is amongst the countries with the highest per capita egg consumption worldwide. Owing to continuous increased productivity of modern layers, better performance of layer farms due to wellbalanced feeding programs, improved disease control and housing conditions, the supply of eggs has increased dramatically over the years. An aging population and years of economical stagnation has, however, shown a slight reduction in egg consumption in Japan in recent years.

The association of egg producers organized a bicycle tour in Japan during the summer of 2013. The goal was to attract consumers attention to the positive experience of eating table eggs. In all prefectures (provinces) of Japan, groups of producers and sympathizers joined in the bicycle tours. National media gave much attention to this positive initiative which will surely result in a good perception with consumers.

Closing events were held in Central Japan. On Sunday 20th October, Ron Eek participated in an event organized in Toyohashi. Many people visited the booths to learn more about the merits of table eggs and the way they are produced. Many kids were fascinated by holding the small baby chicks in their hands.

Ron Eek
Area Sales Manager


Egg consumption Japan


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