THE SUCCESS STORY OF EL MAZRAA LOUNIS SARL

With about 2.3 million square meters and a population of 32 million inhabitants, Algeria is one of the biggest countries in Africa. About 32 million layers are produced in this country every year. Algeria is therefore one of the most important poultry markets in the region, next to Nigeria and south Africa. Up until some years ago, it was the responsibility of the three governmental farms Oravio, Oravie and Orac to produce day-old layer chicks. After the liberalization of the Algerian market, it became possible for many privately-owned hatcheries to be established which in turn resulted in a largely fragmented market. The majority of the Algerian hatcheries are located in the North of the country where the climate is more moderate thereby providing ideal conditions for animal production. The head office of el Mazraa Lounis as well as the company’s own feed mill and some commercial layer houses are also settled in this area. The parent stock flocks and the new hatchery are situated in Ain Oussera, a sparsely populated area about 200 km south of Algiers, the capital of the country. In addition to the production of layers and eggs, the company is also active in the business of producing broiler day-old chicks.

el Mazraa Lounis was founded by Abdelkader Lounis in 1979. Today, the company is led by his sons, Ali and Khaled Lounis, who split the responsibilities of the operative business into two sections, i.e. purchasing raw materials and production. el Mazraa Lounis is one of three companies in Algeria who produces and sells LOHMANN day-old chicks. Business relations between LOHMANN TIERZUCHT and el Mazraa Lounis first began in January 2012 with the first Ps shipment of LOHMANN TRADITION birds. since then, the company has been constantly developing and as a consequence the construction of a second hatchery became necessary. The day-old layer chicks, which are produced by el Mazraa Lounis, perfectly meet the demand of the Algerian market for XL-eggs. with the new hatchery, which is in production since January 2015, the company continues its constant growth. The hatchery is state of the art and contains 18 setters and 9 hatchers manufactured by Petersime.

LOHMANN TIERZUCHT is pleased about the continuing growth of el Mazraa Lounis and truly appreciates the successful collaboration over the years. we wish family Lounis all the best with their new hatchery and a good hatch, always!

Djanet Ould-Ali
Viola Holik

Mr. Khaled Lounis, General Manager of El Mazraa Lounis SARL is proud of his brand new hatchery Mr. Ali Lounis, General Manager of El Mazraa Lounis SARL analyzing chick quality Egg store of the new hatchery.