One global performance story
Egg production is global. And so is performance.
With the global LinkedIn campaign “Values around the Egg Counts – Around the Globe”, LOHMANN BREEDERS demonstrates one central message:
LOHMANN layer performance is consistent, reliable, and proven worldwide – regardless of continent, housing system, production cycle, or climatic conditions.
Rolled out step by step via LinkedIn, the campaign showcases real field results from Europe, Africa & the Middle East, North America, Latin America, and Asia, creating a transparent and comparable global performance story. Evaluated over the respective flock production cycles, the campaign highlights average eggs per hen housed (actual) as a key performance indicator – clear, comparable, and relevant across all regions.
Europe – Setting the benchmark
The journey began on LinkedIn with Europe, where strong field results from alternative housing systems laid the foundation for the campaign.European data demonstrated excellent performance, persistency, and livability across all major LOHMANN layer lines, setting a strong benchmark for the regions that followed.
Africa & Middle East – Performance under hot climate conditions
Continuing the LinkedIn campaign, Africa and the Middle East highlighted LOHMANN performance under hot climate conditions and different management realities.Even under challenging environments, LOHMANN layers delivered reliable egg numbers in cage housing systems, clearly proving robustness and adaptability.
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In the Middle East, LOHMANN LSL-CLASSIC delivers 378.3 average EHH (actual) in 80 weeks, proving consistent egg output and robustness in hot climate production systems.
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In Africa, LOHMANN BROWN-CLASSIC achieves 378.9 average EHH (actual) in 83 weeks, highlighting stable performance and strong adaptability under demanding environmental conditions.
North America – Long production cycles and efficiency
In North America, the LinkedIn campaign focused on long production cycles, emphasizing persistency and efficiency over extended flock durations.Results once again confirmed that LOHMANN layers maintain high and stable performance across housing systems and management approaches.
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In alternative housing systems, LOHMANN BROWN-LITE delivers 398.2 average EHH (actual) in 83 weeks, proving stable output and strong adaptability under North American production conditions.
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In cage housing systems, LOHMANN LSL-LITE achieves 525.4 average EHH (actual) in an extended 105 week production cycle, highlighting exceptional persistency, efficiency, and long term performance.
Latin America – Four lines, one consistent message
With Latin America, the campaign expanded further, showcasing results from four LOHMANN layer lines across both cage and alternative housing systems.Despite diverse production conditions, the LinkedIn posts once more told the same story: strong persistency, reliability, and consistent egg output throughout the production cycle.
Asia – Global journey completed
Last but not least, the LinkedIn campaign reached Asia, completing the journey around the globe.Asian field results from cage housing systems confirmed that LOHMANN performance is fully transferable across regions and production systems – delivering stable results even under very different regional conditions.
A global conclusion – shared on LinkedIn
Across all continents shared through this LinkedIn campaign, one message remained unchanged:
Values around the Egg Counts are not regional
They are global values – shared transparently with customers and partners around the world via LinkedIn.
Because wherever eggs are produced around the world:
LOHMANN BREEDERS – It’s the egg.
Reusable campaign content for our partners
As a LinkedIn-based global campaign, “Values around the Egg Counts – Around the Globe” was designed not only to showcase LOHMANN performance worldwide, but also to support our partners locally.All campaign content can actively be reused by our LOHMANN distributors across their own communication channels.
To ensure easy and consistent application, all campaign visuals and graphics are available for download in the LOHMANN Marketing Toolkit on our website.
This allows our LOHMANN distributors to share the global performance story, adapt it to regional markets, and strengthen a consistent LOHMANN message worldwide.
