Pioneering spirit and decisiveneess, tradition and progress: the dynamic path from “Deutsche Fischmehl GmbH” to LOHMANN TIERZUCHT GmbH, the global market leader for layer parent stock.
The Beginning
Which came first – the chicken or the egg? LOHMANN has always
and will always focus on both: the chicken and the egg.
The success story of layer breeding in Cuxhaven began in 1959
on the basis of a licensing agreement with Heisdorf & Nelson
(H&N) USA and the setting up of the LOHMANN TIERZUCHT
veterinary laboratory.
The contact with the US on the broiler sector caused LOHMANN
to seek similar co-operation in the layer sector. In Europe
the average production per hen at that time was about
130 to 150 eggs per year while American hybrids were laying
240 eggs per year.
In 1959 a contract was signed with Heisdorf & Nelosn Farms,
USA, a leading layer breeding company. LOHMANN acquired
the exclusive distribution right of the ”Nick Chick” in most
of Europe, North Africa, the Near East and the Middle East.
An important part of the contract was co-operation in the
basic breeding program.
The first step in was to build up a
franchise organization, i. e. parent stock operations and hatcheries,
either fully owned by customers or as joint ventures
with LOHMANN. The various regions were supplied with layer
chicks and pullets by these franchise hatcheries. In contrast
to broiler production, the layer type pullets were usually delivered
to egg producers who had kept layers for years .
Eggs
were sold through the channels of the established egg trade.
Due to the outstanding service provided for the franchise
operations and the excellent quality of the HNL Nick Chick
produced by them, within a few years LOHMANN became the
leader in the layer market in the Federal Republic of Germany
and in numerous other countries.
Things really start to happen
Not quite 10 years later, in 1968, the
company began to develop specific pathogen
free flocks for the production of
Vakzine Lohmann SPF eggs (VALO
subsequently VALO BioMedia GmbH).
In 1970 things really started to happen. There was the spin-off of LOHMANN
TIERZUCHT GmbH, including the veterinary laboratory and VALO SPF, in
the course of the conversion of LOHMANN & Co KG into LOHMANN & Co
Aktiengesellschaft. In the field of breeding, there is a great collaboration of
scientists and technicians between the genetic departments in Cuxhaven
and the USA. This large-scale breeding work can expect an above-average
progress of the breeding products.
LSL Efficiency Formula for Egg
production
It soon became evident that the requirements
for individual traits of the hybrid
and the egg were not the same in
Europe and the USA. Therefore, it was
necessary to develop a layer specifically
adapted to “our” markets. After only
a few years of intensive genetic work,
LOHMANN came out with our successful
layer, the LSL hen (LOHMANN Selected
Leghorn).
1977 began with the expiry of the licensing
agreement for the world-wide sales and the
huge success of the LSL laying hens.
LOHMANN BROWN – guarantee of success
In 1984 there followed a further major guarantee of success: LOHMANN
BROWN began to dominate the market. So for markets with a preference
for brown-shelled eggs, LOHMANN also offers the tailored bird. Thus, LOHMANN
also offers the right hen for markets in demanding brown eggs, thereby
securing a high market share in this rapidly growing segment. After
only a short time LOHMANN distributors and their customers appreciate
that they can purchase very productive and efficient white and brown layers
from the very same source and therefore are able to react quickly to
changing demands on the egg market.
Three years later, in 1987,
Paul Wesjohann & Co GmbH
purchased LOHMANN & Co AG,
inclusive of the subsidiary company,
LOHMANN TIERZUCHT
GmbH, which then in 1999 became
part of the globally-operating
EW Group GmbH.
In 2008 the new
vaccine factory was
founded.
However, in 2010 the
vaccine business was outsourced
to the independent
associate company,
vaxxinova GmbH, closely
followed in 2011 by the
outsourcing of the VALO/
SPF business sector to the
subsidiary company, VALO
BioMedia GmbH.
These are merely the significant key dates
in this success story. This is based on the
knowledge that the egg is, and will always
be, an economical source of animal protein
and an attractive and versatile product.
Anybody who wants to produce eggs
needs laying hens – and of course only
healthy and efficient ones. Therefore,
LOHMANN began very early to concentrate
on these characteristics in their selection
programs. Consumers, however,
wanted more to choose from: Some people
preferred white eggs, others brown eggs, some wanted large
eggs, others smaller eggs.
Even egg producers had different demands: some kept layers
in cages, others in aviaries or free-range systems. To meet these
demands, LOHMANN quickly developed the principle „The
right hen for every managmeent – the right egg for every market“.
The initial product range of two hybrids, LOHMANN LSL and LOHMANN BROWN, was extended to three products
in white or brown shell colour: CLASSIC for “average egg
size, LITE for smaller egg size and EXTRA for extra high
egg weight. The hybrids LOHMANN TRADITION, LOHMANN
SILVER and LOHMANN SANDY complete the range.
Technical Service
“The right hen for every managmeent – the right egg for
every market” This means: Understanding the market of
each customer and being in constant dialogue with distributors
and egg producers. In other words: Breeding
for success…together. Day after day – on all five continents.
It was with this corporate mission that LOHMANN
achieved outstanding breeding results over the past 60
years, becoming the global market leader in the production
of parent stock and layers.
The ambitious goal, at that time and today: To further increase
its world market shares by strengthening customer
service and entering new markets with growth potential.
World-wide presence guarantees first place
LOHMANN TIERZUCHT is represented in all the key
regions of the world by production sites, subsidiary
companies and world-wide shareholdings. With our
own production sites for pure lines and grandparent
stock in Germany, Denmark, Spain, Canada, the USA
and recently also in Scotland and our own breeding
establishments in all the major countries, we have
a solid base and have secured major competitive
advantages for our customers. Although the headquarters
of LOHMANN TIERZUCHT is and remains
in Cuxhaven, in order to meet the demands of a
leading global company, we have been working
since 2015 on decentralisation to secure the success
and the existence of this “small company”
from Cuxhaven. To be continued….
Little steps become milestones
Anyone who has been successful in one field of activity for decades, must have made progress. Often, any little steps become
milestones – a sample:
- Marek Vaccination: Nearly 50 percent of pullets, especially
in Sothern Europe, became victims of Marek’s
disease until LOHMANN developed a vaccine against this
virus.
- Feather-sexing LSL: Sexing of chicks used to be difficult.
LOHMANN inserted a gene in one parent line which
causes the wing feathers of male chicks to grow slower
than in females.
- Fishy odour eliminated: Fishy odour in eggs is due to a
gene defect in brown egg layers. Five to ten percent of
hens show this gene defect. LOHMANN scientists developed
a testing procedure and eliminated the problem by
rigorous selection.
- Testing under non-cage conditions: To be able to collect
individual records from hens in free range or floor
housing, LOHMANN supported the development of two
innovative solutions: The Weihenstephan Funnel Nest
Box and the Electronic Pop Hole.
- Diversification of egg weight: Due to the growing differences
in the demands of different markets on the egg
weight, LOHMANN splits the breeding lines based on the
egg weight in CLASSIC, LITE and EXTRA.