Dear readers,

Market oriented layer breeding requires a permanent dialogue between breeders, farmers and marketers.

The different market demands have to be analysed comprehensively and conclusions have to be applied in daily breeding work for the benefit of the customers. Based on this, new markets can be developed and established ones can be expanded.

The continuous selection process is reflected in a further increase in performance and quality of our layers. With every new generation, we improve the layers’ efficiency and thus, contribute considerably to the successful production of high quality eggs. In this Poultry News issue, we invite you to find out more about some of our successes achieved during the recent months.

Sincerely yours,
Prof. Dr. Rudolf Preisinger