On December 10th, the SUN-LOHMANN Hen Housing Lecture series kicked off with its first lecture, attracting nearly 20 thousand viewers across two platforms: Jìmù Cloud Classroom and Xīnqín Kuàng Video Number.
The event, which lasted about 75 minutes, was a significant success, drawing audiences from various provinces in China.
LOHMANN BREEDERS expertise
The lecture featured two guest lecturers from LOHMANN BREEDERS, Dr. Marco Magrini, veterinary specialist, and Dr. Juan Valle Diez, nutritionist.
Dr. Magrini provided valuable insights into water quality management, covering topics such as water source disinfection, water line cleaning, and water quality testing.
Dr. Juan Valle Diez focused on controlling egg weight through effective housing management and feed nutrition strategies.
Interactive nature
Organised by SUN-LOHMANN’s marketing manager, Ye Peipei, the event saw active participation from the audience, with questions on seasonal differences in water quality testing, cost-effective methods for cleaning biofilms, and the use of acidifiers in water line management.
The interactive nature of the broadcast contributed to its high average viewing duration and peak viewership, surpassing similar live broadcasts.
Popularity and reaction
The audience demographics revealed participants form Sichuan, Shandong, Guangdong, Henan and Hubei provinces.
The event was hosted by Wang Zhongqiang, Deputy Secretary General of the High-Quality Animal Products Branch of the China Agricultural Association, and He Hai, Sales Director of SUN-LOHMANN. The positive feedback received post-event has set a strong foundation for future lectures in the SUNLOHMANN Hen Housing Lecture series.
To put the event’s popularity into perspective, the total audience of 19,500 would rank among the Top 10 average audiences in football stadiums during this year’s La Liga season. This impressive turnout highlights the growing interest and engagement in topics related to hen housing and management.
