Egg Colour: A Cultural Story
Egg colour varies globally — and it’s more about culture than taste or nutrition.
🔍 Ever wondered why some countries prefer brown eggs and others white or even tinted? It comes down to perception, tradition, and marketing.
Europe
Brown eggs are widely seen as more “natural” and linked to rural authenticity. For decades, supermarkets have marketed them as the “better” egg — shaping consumer habits.
👉 However, white eggs are making a comeback in some countries, especially in Scandinavia, thanks to improved efficiency.
North America
White eggs dominate the market. Efficient breeds like LOHMANN LSL-LITE ensure high productivity and lower costs. The smooth white shell has long been associated with hygiene and freshness.
Asia, Latin America & Beyond
Here, preferences are more diverse and culturally rooted:
•Japan: White, brown, and even tinted eggs are popular. “Onsen tamago” (hot spring eggs) focus more on texture than shell colour.
•China: Brown and tinted eggs — like LOHMANN BROWN and LOHMANN PINK — are gaining popularity.
•India: Consumers prefer small white eggs, e.g. from LOHMANN LSL ULTRA-LITE.
•Oceania: Brown eggs dominate, with LOHMANN BROWN being the preferred hen.
•Southeast Asia: Brown eggs are more popular in Indonesia, Malaysia, and Thailand.
•Philippines: Both white and brown are common, with a slight preference for white.
•Africa: North Africa leans white, the rest prefers brown.
•Latin America: Brazil favours white; Colombia prefers brown.
•Middle East: Varies by region. Turkey is shifting to white, similar to Iran and Pakistan (mostly white eggs).
💡 Fun fact:
Shell colour has zero impact on taste, quality, or nutrition. It’s all about genetics, breed availability, market strategy, consumer habits, and cultural perception.
👨🍳 Curious to test it yourself?
Try one of your favourite recipes — once with a white egg, once with a brown egg — and experience the LOHMANN difference!
Because no matter the colour:
👉 LOHMANN BREEDERS – It’s the egg🥚
#LOHMANN #LOHMANNBREEDERS #EGGSTRAORDINARY
