Poultry News

EDITION 2023/2

POULTRY NEWS

Tagline becomes EGGline - The power of a slogan in corporate communications

Articles

LOHMANN BROWN TURNS 40! Numbers that tell the story
LOHMANN BROWN TURNS 40! Numbers that tell the story

Ensuring superior eggshell quality has been a paramount focus in the genetic selection of LOHMANN birds. Over the years, we…

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LOHMANN BROWN TURNS 40! Market launch of the LOHMANN BROWN laying hen
LOHMANN BROWN TURNS 40! Market launch of the LOHMANN BROWN laying hen

Consumer preferences determine whether white or brown eggs are produced, and so it was only a matter of time before…

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TAGLINE BECOMES EGGLINE <br> THE POWER OF A SLOGAN IN CORPORATE COMMUNICATIONS
TAGLINE BECOMES EGGLINE
THE POWER OF A SLOGAN IN CORPORATE COMMUNICATIONS

A good tagline is a powerful tool for communicating a company’s message and standing out from the competition. It can…

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Franchise Distributor Meeting 2023
Franchise Distributor Meeting 2023

And there it is over again, our absolute highlight of the year - our very special event - our LOHMANN…

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CONTINOUS GROWTH ENSURES GLOBAL SUCCESS NEW EMPLOYES AT LOHMANN BREEDERS
CONTINOUS GROWTH ENSURES GLOBAL SUCCESS NEW EMPLOYES AT LOHMANN BREEDERS

LOHMANN is known for always being innovative and up to date, be it in terms of technology, service or quality.…

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AVI AFRICA 2023
AVI AFRICA 2023

AVI Africa, the biggest poultry conference and exhibition on the continent especially for Southern Africa, returned in 2023 after a…

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EXPERTISE ON THE MOVE, NEXT STOP: GHANA!
EXPERTISE ON THE MOVE, NEXT STOP: GHANA!

LOHMANN expert knowledge and practical tips pay off also in Ghana! Viola Holik, Sales & Technical Service Af rica, was…

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TEWODROS FARMS NEW CUSTOMER IN ETHIOPIA
TEWODROS FARMS NEW CUSTOMER IN ETHIOPIA

In autumn 2022, the first shipment of parent stock went to our new customer Tewodros Farms in Ethiopia. Already there…

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BIG CHALLENGE AGRI-FOOD SECTOR AGAINST CANCER – ACTIVELY PRESENT TER HEERDT
BIG CHALLENGE AGRI-FOOD SECTOR AGAINST CANCER – ACTIVELY PRESENT TER HEERDT

As a BIG Challenge, the agri-food sector participates with a large number of teams in the annual Alpe d’HuZes event,…

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THE STRATEGIC USE OF ENRICHMENT FOR MODERN LAYING HENS USING THE RISE CONCEPT
THE STRATEGIC USE OF ENRICHMENT FOR MODERN LAYING HENS USING THE RISE CONCEPT

Enrichment plays a vital role in promoting the overall well-being of laying hens. Enrichment is the process of improving the…

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THANK YOU SERGEY CHEREPANOV!
THANK YOU SERGEY CHEREPANOV!

Our partner of many years, Sergey Cherepanov, who designed our calendars for years and turned them into unique pieces with…

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ARCHERS POULTRY IN THE NATIONAL POULTRY SHOW
ARCHERS POULTRY IN THE NATIONAL POULTRY SHOW

  The last National Poultry Show took place before Covid-19 and Avian Influenza have affected poultry events in Ontario. So…

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AMEVEA 5TH INTERNATIONAL  INCUBATION SEMINAR
AMEVEA 5TH INTERNATIONAL INCUBATION SEMINAR

Some Latin American countries have a unique organization named AMEVEA, which stands for Poultry Specialists Veterinarians Association which foster latest…

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LPN CONGRESS & EXPO MIAMI 2023
LPN CONGRESS & EXPO MIAMI 2023

The Latin-American Poultry and Nutrition Congress took place the past October 17th to 19th in the MACC Miami and it…

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GLOBAL EGG SCHOOL ZAMBIA
GLOBAL EGG SCHOOL ZAMBIA

The IEF (International Egg Foundation) is continually committed to sharing the egg industry’s collective knowledge and expertise, to empower vulnerable…

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VIV ASIA 2023 BACK IN BANGKOK
VIV ASIA 2023 BACK IN BANGKOK

BACK TO OUR STRENGTH: DIRECT CUSTOMER CONTACT,DIRECT CUSTOMER SUPPORT After a period of four years, it was finally time again…

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LOHMANN LAB SCHOOL
LOHMANN LAB SCHOOL

LOHMANN SCHOOL, LOHMANN SCHOOL CAGE FREE, HATCHERY COURSE…. LABORATORY SCHOOL? Yes, that’s right, it still exists, our LOHMANN LABORATORY SCHOOL.…

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LET’S GO TO  THE FAR NORTH  OF EUROPE: LOHMANN NORDIC  SCHOOL 2023
LET’S GO TO THE FAR NORTH OF EUROPE: LOHMANN NORDIC SCHOOL 2023

Our training events such as the LOHMANN SCHOOL, LOHMANN HATCHERY COURSE, LOHMANN SCHOOL CAGE FREE etc are traditionally held at…

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Franchise Distributor Meeting 2023
Franchise Distributor Meeting 2023

And there it is over again, our absolute highlight of the year - our very special event - our LOHMANN…

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CONTINOUS GROWTH ENSURES GLOBAL SUCCESS NEW EMPLOYES AT LOHMANN BREEDERS
CONTINOUS GROWTH ENSURES GLOBAL SUCCESS NEW EMPLOYES AT LOHMANN BREEDERS

LOHMANN is known for always being innovative and up to date, be it in terms of technology, service or quality.…

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NETWORKING IN MEXICO, LOHMANN AVICOLA DE MEXICO CONNECTS THROUGH
NETWORKING IN MEXICO, LOHMANN AVICOLA DE MEXICO CONNECTS THROUGH

At the beginning of October, Lohmann Avicola de Mexico welcomed Dr Matthias Voss, Scientific Veterinary Director, and Matheus Bocchini Rodrigues…

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10TH OMMAT SCHOOL TOGETHER TO PRODUCE MORE EGGS
10TH OMMAT SCHOOL TOGETHER TO PRODUCE MORE EGGS

The Ommat School in Abu Dhabi, held from 15th to 17th November 2023, brought together 50 participants representing most of…

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70 YEARS STEINSLAND & CO Profitability and quality. Stone on stone
70 YEARS STEINSLAND & CO Profitability and quality. Stone on stone

Steinsland & Co recently celebrated a remarkable milestone, marking 70 years of success in the poultry business A look back…

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MARKETING SALES TECHNICAL TOGETHER THROUGH THE EXHIBITION HALLS OF THE WORLD
MARKETING SALES TECHNICAL TOGETHER THROUGH THE EXHIBITION HALLS OF THE WORLD

Of course, we have our own stand at the major international trade fairs. But it is also always a great…

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CAHE, CHINA ANIMAL HUSBANDRY EXPO 2023
CAHE, CHINA ANIMAL HUSBANDRY EXPO 2023

The 20th China Animal Husbandry Expo (referred to as “CAHE”) was held in Chengdu from May 18th to 20th, 2023.…

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LOHMANN HATCHERY COURSE 2023
LOHMANN HATCHERY COURSE 2023

FROM EGG TO CHICK The merry month of May generally symbolises the awakening of nature and the emergence of new…

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LOHMANN SCHOOL 2023
LOHMANN SCHOOL 2023

From 9 to 13 October 2023, the time had come once again: 40 enthusiastic participants from 21 countries spent a…

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TAGLINE BECOMES EGGLINE
TAGLINE BECOMES EGGLINE

THE POWER OF A SLOGAN IN CORPORATE COMMUNICATIONS A good tagline is a powerful tool for communicating a company’s message…

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WHICH CAME FIRST, THE CHICKEN OR THE EGG?
WHICH CAME FIRST, THE CHICKEN OR THE EGG?

There are questions that have preoccupied us humans for what feels like an eternity, and one of them stands above…

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