The sundaily Village Ecological Food CO. LTD (SDF), a full subsidiary of the Chinese TQLs group (Tie Qi Li shi group), successfully faces several challenges in a rapidly developing market.

TQLS group is a national force on industrialisation of agriculture leading enterprises. since its foundation 23 year ago, it developed from 6 people and a capital of 35,000 into the high tech enterprise it is today, counting 51 subsidiaries and more than 6,000 employees. The divisions of TQLS group are feed, food, livestock industry, enterprise technic center and TQLS College.

Complete production chain

SDF is TQLs group’s subsidiary involved in the table egg layer business. It is involved in the complete production chain of the layer industry, in professional hens feed production, parent stock breeding, commercial layer rearing, table egg production and egg processing. Besides the fact that SDF

is the first egg company to have HACCP identification in China, it has the biggest market share. so far, the capacity of sDF is 4.2 million commercial eggs, 0.8 million parent stock, and 20,000 grand parent stock. There are six bases, located in sichuan Zitong, sichuan Qionglai, Jiangxi Fengcheng, Tongling, Anhui, Hubei Xiangfan, Hubei shishou, the western and southern area of China.

SDF sells table eggs in over 20 cities, such as shanghai, Beijing, shenzhen, Guangzhou, Chengdu and Chongqing. It cooperates with famous international food companies such as KFC, of which sDF is the designated egg supplier. sDF’s high tech facilities made them the demonstration farm of China’s egg production standards and LOHMANN’s demonstration farm in China.

Current challenges

The layer breeder business in China is very competitive, but the price of table eggs has an average of 7 RMB per kilogram. This means the parent stock farm faces the challenge of meeting the changing market requirement. Profit is as important as capacity. The commercial farmers calculated no profit differences between rearing 5,000 hens and 10,000 hens. That keeps the price of commercial DOC



low, while the paren stock farm remained profitable.
Currently, the layer business is turning to chain production. Profit will largely come from selling table eggs. Chinese consumers pay more attention to food safety nowadays. This will take the entire egg industry to a higher level. SDF has always been operational in chain production and focused on safety from the beginning. so far, they are facing the current challenges well. The grand parent stock farm of SDF is located in sichuan Zitong, and is very isolated ensuring good biosecurity. eight experienced and responsible staff members work at the grand parent stock farm. Production performance is excellent, exceeding all standards.

Customer event

On this year’s April 23rd and 24th, sDF organised a highly successful customer event. After a sightseeing tour in Jiuzhaigou, sichuan province, a high profile seminar was held. LOHMANN TIERZUCHT was represented by Ron eek, Asia Regional Area Manager, Robert Pottgueter, Nutritionist, Atoussa Mazaheri, Veterinarian, David Lin, Area Manager Asia, Gimmy wu, technical support manager China and Mr. Quiao, country manager China. For a large audience of customers, LOHMANN specialists shared updates on poultry nutrition, disease control and various management issues.

This seminar, which had a clear internal and commercial training goal, was hosted in a beautiful village that used to be a missile tech research center in the past. The training time was two days, mainly focusing on business management and layer rearing technique improvement. This fits SDF, which is always looking for more progress and innovation in all operational aspects.

Gimmy Wu