‘Globally Connected with LOHMANN’
was the motto for this year’s Franchise Distributor Meeting in
Madrid, attended by almost 160 representatives from 45 some nations.
Welcome to Madrid!
Monday evening was the kick-off with a reception at Madrid’s impressive Casino. Our
Managing Director Javier Ramírez welcomed the guests and there were speeches
by several local politicians (names – Andrea?). Traditional Spanish dishes provided
a suitable culinary background, while our
guests enjoyed the warm atmosphere of
the historical casino.
Globally connected with LOHMANN
The motto ‘Globally Connected with LOHMANN’
was viewed from every conceivable
angle, on the first seminar day. Based on
this subject, a number of presentations
were provided by our own specialists
and external experts including Dr. Carlos
Buxadé and representatives of Spain’s public health authorities.
In the afternoon, we travelled a short
distance to the Palacio del Negralejo where our guests enjoyed a culinary tour of
Spain’s many regions, in delightful surroundings, culminating in a series of traditional
presentations including a flamenco show.
In the evening, there was space for even
more culture at the Museo del Prado in the
form of a private tour of the exhibition galleries, followed by a cocktail dinner.
One challenge – one opportunity
On the second seminar day, it was time
for our customers to take the floor. Under
the motto ‘One Challenge – One
Opportunity’, they spoke of their experiences and successes. These provided the
subject matter for a subsequent round
of discussions on how to overcome and
exploit the crises in the poultry business.
Around lunchtime, we travelled by bus to
the traditional Café de Oriente, where the
seminar visitors enjoyed their lunch while
soaking up the seasonal weather and fabulous view of the Palacio Real, just opposite.
Lunch was followed by a 3-hour guided
tour on foot through the magnificent historical city centre of Madrid. The evening
of the final official seminar day concluded
with our gala dinner with live music. A
successful end to a successful seminar. For
most of us, Thursday meant ‘Adiós Madrid’.
Valencia here we come!
For a number of seminar visitors, however,
the journey was not yet over. Instead they
started their additional tour to Valencia.
After a journey of just less than 2 hours
on the high speed AVE train, our stay in
Valencia started with a 3-hour guided tour
of the historical parts of the city. The afternoon was free for delegates to continue
their own journey of discovery around
Valencia, or to simply soak up the warm
summer weather on the magnificent sandy beaches.
In the evening, a barbecue dinner was
organised at Hotel las Arenas, where the
mood was further enhanced by a musical
A variety of choices were offered for
spending the Friday morning. Options
included a visit to the City of Arts and Science and the Park by bycicle, or by bus,
followed by a lightning visit to Valencia’s
The motto for the afternoon was:
‘Bring on the wooden spoons! The objective was to produce a delicious paella
in the magnificent villa Masia Xamandreu.
A great time was had by all, and the best
paella was offered up for tasting. The final
evening was spent at the marvellous location Veles e Vents where everyone enjoyed
a pleasant end to the conference with a
standing cocktail dinner, before heading
back home on Saturday.
We would like to thank all those who attended for a wonderful time in Madrid and
Valencia, and express the hope that all our
guests enjoyed the conference as much as
the LOHMANN tea
Poultry, Sustainability and Future
Prof. Dr. Carlos Buxadé Carbó presented an
excellent summary on the future needs for
farm animal production with a special focus on poultry during the Franchise Distributor Meeting in Madrid at the beginning
of September 2017. Feeding the growing
population of the world requires joint efforts to improve feed efficiency and performance profile especially when arable
land is shrinking all over the world.
Honour of lifetime achievements
After his presentation and discussions
with the audience, Prof. Dr. Ernst Kalm, former chair of the Institute for Animal Breeding and Husbandry at the Christian – Albrechts University (CAU) in Kiel, Germany,
personally honoured the lifetime achievements of Carlos Buxadé.
Buxadé graduated with a degree in animal
science at the University of Madrid and
started his scientific career at the university
in Kiel. Even Prof. Dr. Preisinger, Dr. Schmutz,
Dr. Wiebke Icken and Dr. Cavero, attained
their PhD degrees from this university under the then leadership of Prof. Kalm.
Buxadé received a fellowship from the
university in Kiel in 1969. In 1971, he finished his PhD studies on growth pattern
and carcass yield in pigs. From 1971 until
1973, he worked as a Postdoc in the milk
recording centre in Kiel.
In the years to follow, he worked for
the animal nutrition company, NANTA – España in Spain.
In 1985, he went back to Kiel to further
pursue his studies in order to apply for a
Professorship. He attended congresses
and organised a lot of excursions to Germany for Spanish dairy and pig farmers.
He successfully received his Professorship
in Madrid a few years after.
Based on his excellent and fond experiences with the university in Kiel, he
encouraged and sent more than 15 PhD
students from Madrid to Kiel and all of
them have graduated at that very same
university in the last 30 years.
The number of publications and books
which Carlos has produced is very impressive. His emotional and energetic way of
presenting different topics related to farm
animal production, with a special focus of
economics, is well appreciated in Europe
and Latin America.
After retiring from the University in Madrid,
Carlos has decided to start his own consulting company, a move that did not come
as a surprise to his friends. Carlos needs
the challenge and he is very eager to push
our industry into further horizons.
All of us wish Carlos all the best for the
future and we are certain, we will meet
him again in future events in which he
will most likely continue to present the
latest results and recommendations in his
unique and passionate way.
Prof. Dr. Rudolf Preisinger